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Role of Top Digital Marketing Agency in 2020 (Reveals)

Role of Top Digital Marketing Agency in 2020 (Reveals)

Digital Marketing Agency: Are you looking for steady business growth in 2020? 2020 is the ideal year to rank your business to the next level, with the help of the right method and technologies. Digital Marketing Agency is one of the ultimate digital marketing solutions for steady business growth.

I hope you’ve looked around and understood the importance of digital marketing today. According to statistics, almost 90% of companies and organizations are taking their business online.

Digital marketing agency services always focus to grow any business to the next level with the help of the right internet marketing service. It is a more result-oriented method of marketing. Here we will discuss the top 9+ highly recommended digital marketing agency services for your business.

Your business size does not matter today. Suppose you are an owner of an eCommerce store of a particular item; you will definitely need the right strategy. So, if you want steady business growth, you will have to hire one of the top digital marketing agencies.

Here in this article, I am going to discuss what a digital marketing agency does for business growth (online business growth).

Before getting into the main topic, I would like to draw your attention to statistical data.

Do you know the share of Search Engine Market Worldwide?

According to Statcounter (Nov 2019), the Google search engine has 92.71% of market share which is simply a huge one.

So, you can understand why your business must be visible on Google! Apart from it, your business should be ranked well in Google.

The web marketing services helps from making strategies to get the conversion (maximum). If you want steady business growth, you need to concentrate on the whole digital marketing services. 

What does a digital marketing agency do?

It is obviously one of the most relevant questions. Here is a list of what the top digital marketing agency actually does. Here is the most needed digital marketing services list for almost every online business.

  • Business Strategy and Planning
  • Brand Promotion
  • Local Business Listing
  • Content Writing and Marketing
  • Social Media Optimisation (SMO)
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Lead Generation for Business
  • Email Marketing
  • Mobile Marketing

From the list, you can understand what Digital Marketing Agency actually does!  It is sure that the Digital Marketing Agency overall helps to grow your business.

Let’s come to the details. Don’t miss a single word. It comes from research and case studies.

Why is the top Digital Marketing Agency Business Plan in 2020?

If you have the right strategy for your business, you will definitely find the ideal goal. You can understand, a successful business depends on many parameters. Among them, the best one is the right business strategy and planning. Do you know what business strategy and planning includes?

The right business strategy and planning includes the following thing.

Make a business blueprint

Making a business outline is next to important. The digital marketing agency helps you to online marketing solutions making an ideal business blueprint. The business blueprint mainly depends on “4M”. Do you know what “4M” is?

The “4M” stands for:

Methods of Business

The methods of business are mainly the way you choose for your business growth. According to my digital marketing knowledge and experience, the primary need to grow your business in 2020 is to Create web property.

Now, you may think, why?

Whatever your business is, you must have at least one web property. Do you know what web properties are? Here is a list of it. 

  • Website
  • App
  • Social Media Pages and Accounts
  • Local Business Listing (eg. Google My Business)
  • YouTube

Website: Website is very important for any online business. Today creating websites using WordPress is very easy. Not only WP, there are other platforms available for your business needs. If you run an eCommerce store, you can make your online store using Shopify or WooCommerce. 

App: Today almost 85% of people use Smartphones. So you can understand how important the app is today! Even lots of reputed organizations create their Apps and generate more profit. Mainly Android and iOS apps are very demanding today.

Social Media Pages and Accounts: Without Website and App, there is another most important web property and that is Facebook Page. Social Media Optimisation is a very essential part of today’s business. Even for branding and communication, the Facebook page is very crucial. Lots of reputed companies prefer Social Media Marketing to generate accurate traffic to their business. Apart from Facebook, LinkedIn, Twitter, Instagram, Reddit are good platforms for your online presence. 

Local Business Listing: Local Business Listing is next to important for every small business. If you are any type of service provider or run any shop, the local business listing is a must. You can trust Google and Bing because they are the leading business listing platforms that help your business boost in the right way. Apart from Google and Bing, there are other business listing platforms like Apple, Amazon etc. You can list your business according to the business type. In my personal opinion, Google My Business is the best one. 

YouTube: Are you interested in watching videos? This is the cause of Youtube success stories. Today YouTube is very important for Branding too. So, if you are in search of good business growth, you must appear on YouTube. Create your channel with your Business name (recommended). 

As per my personal opinion, all 5 things are important for your business. 

Money for Business:

Do you know nothing is free today! So, you have to make the right investment planning for your business. Remember, the right investment at the right time to the right place is the primary step of your success.

You may have a question.

Do you know the digital marketing agency’s business plan? 

Suppose if you are planning to make a budget for your business, first start with creating a website. Always remember, your budget for a business depends on the mode of your business. Today there are lots of platforms that offer you a free website. You can start creating a FREE website. 

Here, I have something to say. For business reputation (BRANDING) you just need to create your own website with your own Domain. 

Creation of Facebook Page, YouTube Channel along with Google My Business are absolutely free. 

So, why are you waiting? Start today. 

If you already started, a great job.

Mechanism needs for Business:

The mechanism is the most needed for any business. If you have a plan to run your business successfully you have to use the right mechanism for your business needs. 

I can see one thing, mechanism depends on the technology, business channels and the tools or software which can help your business as the most important additional part. 

Suppose you are running a business of e-commerce. For that case, if you are creating your website with Shopify or WordPress WooCommerce it will give you more benefits than creating a website in normal HTML. This is the mechanism used for your business needs.

Now I will come to you with another example. Suppose you have a website with your brand name. You are providing a service to your customers. Do you know how your customer knows you? 

You have to use the mechanism or the tools, whatever you say for your business reach. So according to my knowledge and experience, the most essential part is hidden with the use of your mechanism. 

Manpower resource to run Business:

It is really tough to handle your business without any manpower. Manpower can help you to grow your business. If you don’t have enough manpower, hire top digital marketing agencies for the right plan and investment for your business. 

Small business means less manpower. So, for that case, you can consult for web marketing services from a top digital marketing company in India

What is Branding? Why is it important?

The real identity of your business is your brand. If you’re looking for steady business growth, brand promotion is very essential. 

Basically a brand is a position that is established for a particular purpose. The prospects and customers get experience based on communication and commitment. 

So, you will understand why a brand is very important mainly in 2020.

One thing I can assure you about branding is, it helps to reach the touchpoint of your customer.

Let’s look at an example. Suppose you have a restaurant, and it is famous in your area and the surrounding area, you will get more customers. Your brand measures the UI/UX factor. 

What have we learned from the above example? 

If you provide the best services, your brand will flourish. So, to me, brand promotion is very essential to every digital marketing agency. 

How does a digital marketing company help in branding?

Now come to the point, basically, digital marketing companies can help to build the right communication with the prospects and customers. Even top digital marketing companies in India help to educate the customers through branding. 

For brand promotion, the top digital marketing agency uses various channels. Among them, the most important and popular channel is social media. 

Every company should have the right setup for brand promotion. Unless and until the success will not be achieved. 

Local Business Listing

If you are looking for steady growth you have to concentrate on the local business listing. 

Local business listing is nothing but to enlist your business to the reputed business directories.

One of the most famous local business listing platforms is Google my business. Using Google my business you can enlist your business, get reviews about your business, mention your business hours and lots of.

If you are running a small business, the local business listing is a must. There are two reasons. 

  • The primary reason for using a local business listing is to make a bold presence of your business.
  • The second reason, it increases your branding. 

Bing also provides the local business directory to enlist their business. There are lots of local business directories available in the market. Though some of them are paid, yet you can get some free platforms for enlisting your business.

Content Writing and Marketing

A web-property is useless without content. For every online presence, the content is next to important. 

Writing content is an art. Content marketing companies take the most important role. Remember, your online success also depends on the content.  

Once Bill Gates said,

“content is king”.

Bill Gates

Still, they (content) are valuable. 

The content should be well decorated, useful, informative, appealing and more specifically helpful.

Not only text content, but the graphical content like infographics, images, videos, eBook, press releases are also some examples of content. 

Not only writing content but also content marketing is very essential for the right business growth. 

It is always better to hire a professional content marketing agency for your content promotion. Remember, the right promotion of content is the secret of your business growth. 

Social Media Optimisation (SMO)

Social media optimization is also essential for any business growth. According to statistics, social media optimization (SMO) is the best way to increase engagement.

The right SMO strategy is the success key of any online business. It also helps to increase brand awareness.

Here are the top 6 benefits which you can get from social media optimization. 

  • Brand awareness and authority
  • Minimal investment to reach maximum people
  • Drive more traffic
  • Lead generation
  • Search engine ranking improvement
  • Helps in sales increment

Google loves social traffic. So ranking your website in Google, social media optimization is crucial.

Do you know why social media optimization is important?

Social media optimization ensures a strong presence on the internet and establishes brand authority. It actively and passively increases the reach. 

Apart from the above, social media tried more traffic and helps to generate Ideas leads to your business. 

Social media optimization also improves search engine ranking. If you want a good amount of traffic to your business or website, use social media optimization

Why is Search engine optimization (SEO) important in business?

According to internet marketing experts, Search Engine Optimisation (SEO) is a continuous process. If you want the organic search traffic to your business, start Search engine optimization (SEO). 

Search engine optimization is based on 4 major practices. 

  • Technical Search engine optimization
  • On-page Search engine optimization
  • Off-page Search engine optimization
  • Local Search engine optimization

You can easily understand that Search engine optimization (SEO) has no alternatives to gain organic traffic. 

Your organic ranking is next important to get more conversion. Almost maximum digital marketing companies in India focus on the four Search engine optimization (SEO) practices

Technical SEO – details to improve your search engine ranking organically to indicate and reduce any technical issues.

On-page SEO – it is the anatomy of a website through which you can understand how to represent your website for good organic results.

Off-page SEO – office issue is one of the most ranking factors of your website. You can generate laws of referring traffic to your website using the off-page SEO practices. 

Local SEO – already I have told you about the importance of Google my business. The local tissue helps to increase search engine ranking with a good business conversion. 

How Does Search engine marketing help to increase your business?

Search engine marketing is very important to rank your business to search engine result pages (SERPs). Consult top digital marketing companies to get instant results.

The advertisers or business owners have the opportunity to bring their ads in front of the targeted customer. 

Search engine marketing helps to fulfill the process from lead generation to conversion. 

The business promotion starts from here. If you are able to promote your business to the right person, you will achieve your goal and make a conversion more. 

Keyword research is very important in search engine marketing. Even if you are able to bid the ideal keyword with the ideal price, you can able to generate the highest conversion. A good campaign depends on it. 

Remember, to run the best profit, you need to detect negative keywords for your campaign.

Pay per click advertisement is one of the most crucial parts of search engine marketing. If you want the conversion to your business the search engine marketing is an ideal option.

Why is social media marketing very important for business growth?

Social media marketing is essential today. SMM or social media marketing has an aim to share content through social media platforms. 

To reach the exact audience using social media marketing, first, you have to make a plan. You can hire one of the top social media agencies to generate your social media marketing campaign. 

What are the major social media marketing goals?

This is one of the most important and interesting questions. The major social media marketing goals are:

  • Brand identity, awareness, association, and promotion
  • Generate more website traffic through social channels
  • Conversion building
  • Here are some crucial tips for social media marketing.
  • Always choose your target audience.
  • Produce shareable content.
  • Consistency
  • Competitors tracking
  • Content promotion using social media marketing.

Why is Email Marketing important for any online business?

Email marketing is the most successful Digital Marketing Channel. It is more conversion-oriented, Email Marketing delivers the highest ROI.

According to research, Email Marketing can provide up to (in some cases more than) 100% CTR.

What are the benefits of Email marketing?

The benefits you’ll get from email marketing. A successful email marketing agency always focuses on email marketing to generate more conversion. Email marketing is essential because:

  • Best ROI (Return on Investment) model
  • Cost-effectiveness
  • Global audience reach with instant and deep impact
  • Able to reach easily to an engaged audience
  • Easy to manage and share globally
  • Targeted messages delivery with automation
  • Revenue Generation.

In 2020 is a great year for email marketing. So, if you want to rank your business and generate more revenue, choose the best email marketing strategy with the best email marketing agency. 

Apart from the above, the top digital marketing companies provide other important services like Mobile Marketing, SMS Marketing and so on. 

Sum Up

2020 is a great year for online business. Almost everybody loves to rank higher. So, for ultimate growth, every company or individual needs a dedicated digital marketing team. If the companies do not have that, simply hire any Digital Marketing Agency. The Digital Marketing Agency helps steady and rapid growth for your online business. Digital Marketing Agency performs from making a strategy to generate conversion. digital marketing companies

3+ Impact of Social Media: The Ultimate Platform for Business Promotion

3+ Impact of Social Media: The Ultimate Platform for Business Promotion

Have you ever thought about the impact of social media on your business growth? According to Statcounter Data, 65.97% of people use Facebook. So, why don’t you think to develop your business using social media? Not only for business development, but social media also plays an important role in customer relationships too.

This article is about the impact of social media mainly on business development using social media channels

We all are well aware of the importance of marketing in this decade. You know how important digital marketing is going to be in this era! There are certain causes.

Here are some probable causes behind the huge influence of social media mainly in the development of online business.

Role of Social Media: The Game Changer

The role of social media is multidimensional. It can really help to auction the proper bidding to bag the real success into your business. The most hilarious strategy is to love the communication between your prospects. 

On the other hand, success depends on the strategy and the strategy depends on the goal. So, to fulfill a real achievement, social media has no alternatives. I shall have an example for you.

Suppose your goal is to sell a high-cost affiliate product (competitive) through your website. For that, you have to make a proper strategy with suitable promotional methods. The impact of social media is quite faster to grab the attention of your targeted audience even faster than a search engine. 

You may ask ‘HOW’?

The reply is ‘very easy’. The availability of easy communication along with the right person to identify within a very short duration is the recipe for your social media impact. 

The Positive Impact of Social Media to Help Business Growth

It is a very crucial question. To grow business today, social media plays three major roles. Using social media, one can easily grow his brand awareness, traffic, reputation, customer relationship, and others. 

If you are thinking about your business without social media, then read the section first. Here are some Positive Impact of social media advantages which can help you all ways to grow your business to the next level. 

If you want business growth today, mostly, you have to depend on social media at least once.

Here are three major benefits of using social media for business growth.

  • Brand awareness
  • Influence marketing
  • Trust building

Impact of Social Media in Brand Promotion

How many of you want to grow your CTR? The CTR or click-through rate majorly depends on branding. Hence brand awareness is becoming a top priority for marketers. 

If you need to grow business to business (B2B) or business to customers (B2C) relations, your brand will be the final word for success.

Here are some major steps of brand building using social media

The Logo is the Real Identity

If you run any business, you need to showcase your logo as your business icon. So creating a logo is next to important for brand awareness. 

Always remember, your real identity is your logo. I have one suggestion, try to create a logo according to your business goal or product or service goal.

According to Canva blog “a successful logo is the anchor of a brand”. The beauty hide in this sentence is every logo is designed to display the philosophy of a brand. 

Here you must aware of your logo’s color combinations very well. Colour in a logo can help to represent the purpose and the type of business as well.

Regularity in Social Media Engagement

In this decade almost 2/3rd of internet users access social media. To get 360-degree of success through branding, social media engagement has no alternative.

Always try to make more engaging content for your social media strategy. 

If you run an online business, whatever the size of your business, your brand must be popular. Social media helps in branding. As a Google Certified Digital marketing consultant, I personally recommend spreading your brand across all social media platforms.

Try to be consistent with various types of content like infographics image video quotation text message Aaj and your business or service blog etc in social media platforms. 

I can suggest you one interesting thing to promote your social media strategy. You can try I am a compelling and related story to social media platforms like Facebook to grab the attention of maximum prospects.

Remember top companies are doing the same thing to grow their success ratio. It can help you in two ways. The first one is your prospect can think of your brand as a genuine one. Number 2 brings more social media traffic if you to make your story vital.

According to my knowledge and experience, I can suggest one methodology for gaining success in social media traffic generation for your business.

Your sincere and caring touch can help your brand promotion in a natural way. Never lose transparency. A good brand always carries transparency at the highest level.

Post and Publish Shareable Content

Social media engagement depends on various things. Among them, the relevant insurable content is the most important part. If you frequently post relevant and shareable content within your social media platforms, the impacts of social media in your business.

Advantages of Social Media Marketing

Here are some social media advantages which can help you all ways to grow your business to the next level. Let’s see

  • Positive Impact on Customer Relation
  • Influencer Marketing
  • Huge (quality) Inbound Traffic
  • Ranking organically in Search Engine Result Pages (SERPs)
  • Good Conversion Rate
  • Brand Loyalty and Authority
  • Cost-Effectiveness
  • Marketplace Insight Growth
  • Leadership

Sum Up

The impact of social media is very influencing. Today if you think to develop your online business growth in this era, always go with social media. The hidden recipe of customer relationships is the pillar built by social media. If you understand the positive impact of social media on business development, probably you can run your business to the next level.

9+ Best WordPress Plugin You Must Need in 2020

9+ Best WordPress Plugin You Must Need in 2020

How many WordPress plugins are you using? What is your favourite plugin? Which plugin is not your favourite? 

We know a newbie can create a stunning website using WordPress. The beauty of WordPress is you can easily customize with many templates or themes and plugins or add ons. So if you are a WordPress user, you cannot deny the importance of WordPress plugin. 

Here is a list of the most important plugins for WordPress. These plugins are for basic needs. If you are a blogger or an e-commerce (by WordPress) store owner, you have to use such plugins.

So, without wasting your time let’s dive into the main part of the content. Remember, the following WordPress plugins are my personal recommendations. So, if you use another plugin, you can comment below. 

Site kit by Google

Google is the number one search engine today. According to StatCounter’s statistics, the search engine giant Google produces 92.95% of searches. So it is always challenging to rank higher in Google. 

So, if you get any plugins mainly designed for Google data, is it not excellent?

In this era, the site kit by Google is a recommended plugin. I personally recommend this plugin because of three reasons. Do you know why?

  • One window Google important tools.
  • Easy to customize.
  • Faster to get alerts.

It is one of the most important plugins recommend by almost 75% of bloggers today. 

Now have a look, what tools are available in site kit by Google services.

Look at the list below: all services start with the name of Google. Have a look. 

  • Search console
  • Analytics
  • AdSense
  • Page speed insight
  • Optimize and
  • Tag manager

Look at the details of the Google services listed above. 

Google search console service

Google search console service is basically helping us to get a direct insight into your website data. Apart from it, the google search console helps to detect any issues like coverage issues, indexing status and so on. The site kit by Google helps us providing the following information.

  • Number of clicks
  • Total impression
  • Average CTR (Click Through Rate)
  • Average position

Google analytics service

Google Analytics is one of the most important tools for getting information about your website. Google Analytics provides information like a number of users, amount of sessions, bounce rate, session durations, demographic data, location of traffic along with real-time traffic. Even you can get data like traffic sources, whether they come from organically or they come from other sources like social, direct or referral.

Google AdSense service

If you want to earn money online, there are many ways. One of the best ways is to earn money online is by using monetization with Google AdSense. 

If your site is monetized with Google AdSense, you will have to look at the data of Adsense. 

You can get data like 

  • Number of clicks, 
  • Impression, 
  • Ads revenue
  • And so on

Using Google AdSense services. The Google AdSense service helps you to bring all sorts of Adsense data like a number of clicks or impressions. Even you can get data about CTR through this WordPress plugin.

Google Page speed insight

Nobody loves a slow website. So today loading speed is one of the most important factors for ranking higher in SERPs. To check your site loading speed and check any loading issue, the best tool is google page speed insight. 

Here you will get two things together after analyzing in Google page speed insight service.

  • Page loading time for both mobile and desktop
  • Field and lab data including the first contentful paint, speed index, and others.

Google optimize service

Google optimize is mainly used for testing your website which helps to drive matric based design solutions.

After putting the optimizer container ID, you can test your website. It is mainly used to verify a/b testing. 

Google Tag Manager Service

Google tag manager or GTM is the most useful tool in digital marketing. Using Google tag manager, you can trigger other google services like analytics, Google ads, Adsense into your website. 

The beauty of the tag manager is you can trigger multiple services under a single umbrella.

Yoast SEO WordPress plugin

Yoast SEO is one of my favorite WordPress plugins always. This plugin helps to grow your SEO score. You can check three important things using the Yoast SEO WordPress plugin.

  • First, check the keyword density
  • Second, readability check
  • Third, Put the keyword

Apart from the above, you can generate an XML sitemap using this plugin. 

For SEO, one of the most important things is to put SEO titles along with meta descriptions within the right pixel length. Yoast SEO helps to provide that. 

Here are some Yoast SEO features available. 

  • Customize content, media, taxonomy, archive, breadcrumbs, RSS
  • Integrate webmaster tools
  • Use built-in tools like import-export, internal linking bulk editor, file editor, etc. 
  • Connect your social media profile or pages

In a word, the Yoast SEO is a premium level SEO plugin. The plugin is available for both free and paid versions. Remember, the paid version always provide some premium features.

Social share WordPress plugin

Social sharing is very important for many reasons. Probably you have heard the word “GO SOCIAL” each and every SEO specialist like this. 

Today is your website does not include any social sharing options, your website is treated as worthless. Let’s see in brief how social media help us. 

Social media helps to make content viral through many social media channels. More viral content can bring the most traffic to your website. So, making your website viral, you have to use social sharing WordPress plugin like social media share buttons and icons. 

You can use any social sharing WP plugin like sassy social share, simple social media share button and many. 

Do you know how the social sharing button help us?

The social sharing button helps the readers to share the content with others. You probably know 70% of active users spend more time on social media. 

WordPress WooCommerce Plugin

If you want to make your online store using wordpress, the WooCommerce will have no substitute. So, as need suggests, the WooCommerce plugin is becoming an unavoidable plugin today.

Everybody dreams to have their online store. Mainly in this era, most people have owned their virtual shop. 

There are other platforms available like Shopify, but WooCommerce WordPress plugin can help to make an eCommerce business flexibly.

People love the WooCommerce WordPress plugin because of many causes. Among them some are:

  • Easily customizable
  • Integrate payment gateway
  • Add to cart and checkout option
  • Dedicated dashboard for product upload
  • And many more. 

According to global data, almost 2906789 e-commerce websites are build in the WooCommerce platform. Even many premium level websites are also there who use WooCommerce. 

Contact form 7

When you make your website, you must have to keep one communication section. Contact form 7 is one of the most convenient and flexible WordPress plugins. 

Using contact form 7, you can make your custom forms. Even you can easily manage, edit, add fields and make your form more professional.

In this era, to get business lead, the contact form has no alternative. So, contact form 7 is a crucial WordPress plugin that can help you to communicate with your customers too.

UpdraftPlus Backup and Restore

If you want to get your website backup, the UpdraftPlus is one of the leading WP backup and restore plugins.

Using UpdraftPlus, you can keep your backup in your drives like Google drive or one drive, even you can store your files into your personal computer or PC.

Insert headers and footers

I’ve already told that WordPress is very convenient. So if you want to integrate any code to your website, you can use insert headers and footers WP plugin.

Even if you have no knowledge of how to embed code to your website, you can use it. 

Insert headers and footers helps you to integrate Google Adsense code, affiliate marketing code, JSON-LD code and many more.

W3 Total Cache or Breeze Cache Plugin

You know the cache is the main cause behind lagging. So to keep your website fast, you have to clean your website’s cache and cookies. 

The w3 total cache is one of the premium level caches plugins. It helps your website to load faster, 

Apart from w3 total cache, there is another premium level cache plugin available, mainly designed by Cloudways to keep your WordPress website load faster and cache free. 

MailChimp for email marketing and newsletter

If you want to let visitors subscribe to your newsletter or website, the MailChimp is one of the best. 

Due to various needs, the MailChimp has many additional features included. Two important MailChimp features among them available for email marketing are 

  • Contact form 7 extension
  • For WooCommerce

The growth of email marketing lets this plugin an important one. 

Under construction WP plugin

Suppose your website is undergoing a theme change or any lengthy customization. In this case, I recommend you to choose under construction plugin duly design for WordPress.

This under-construction plugin is very easy to hide live activities from the front end users. The under-construction method is just like the switch on and off. Even within a single click, you can make your website live. 

FTC disclosure

If you sell any affiliate product and earn any type of compensation from that, you can use the FTC disclosure plugin for WordPress. It is an additional plugin mainly used to let your visitor clear one thing that you are earning through your website wither via Adsense or any display network or affiliates.

Sum up

In this article, I am trying to cover all important WordPress plugins almost necessary for every WordPress user. If you think an important plugin is missing or if you have any suggestions, opinions or advice, feel free to communicate us via our comment section. 

7+ Awesome Online Business Idea in India in 2020 [Best-Performing]

More than 79% of ambitious people are still looking for how to start a business in India? If you are a business owner mainly from India, you may know the growing business in India. I am here sharing how to start an online business in India in 2020. 

In this article, I am going to explore the best online business ideas in India with proven tricks. If you are a reputed business owner, check whether you are following those methods. Or you can hire any professional digital marketing agency.

But, if you are a newbie, you can definitely follow the steps to get the right online business idea in India.

Before getting started, I have a question.

“Which is your favorite online business idea?”

Reply to the comment section. I am eager to know your answer. It may be interesting and a new one. 

Now let’s come to the topic again.

The promotion of online business means gaining more visibility, awareness, and profit. If your prospects don’t know you properly, how will they become your customers? 

The online business idea starts with the mind. If you want to grow your online business career, trigger your business online.

Why Online Business is demanding

The time has been changing for long. As a result, the business has gone through various changes. One of the most important changes in business is to grab more audience attraction.

Not only it, but also the mode of business also importantly transforming. This is the main cause of the demand for online business.

How to Start Online Business

In this internet era, it is easy to bring your online business through the following steps.

When you are thinking of bringing your business online, you have to concentrate on the web property first. And you know the most important web property is a website. 

Here you can get the best online business idea in India to promote your business online.

Chose Brand Name Domain

We can trust those whom we know. So, become a brand is next to important. Choose your domain name in the right ways. Later I shall discuss domain buying guide. 

Always remember, choose a domain name that people love to pronounce. 

Technically you have to know one thing The domains are of many types. Here is a list.

TLD or Top Level Domain

  • The TLD domains are available with the extension like .com, .net, .edu, .gov, .mil etc.ccTLD or Country Code Top Level Domain
  • The ccTLD use the extensions like .in, .uk, .us, .au etc.

gTLD or Generic Top Level Domain has some major categories. These are:

  • General purpose – .com, .net, .org, .info
  • Restricted general purposes – .pro, .name, .biz
  • Sponsored type of domains – .gov, .int, .mil, .asia, .cat, .travel, .jobs etc.
  • Infrastructure type of domain extensions – .arpa

Another thing you have to know is the Second Level and Third level domains.

  • Second Level Domains are the business named. For example, google.com

Here Google is a second-level domain of the “.com” top-level domain.

  • The “www” and the is the most common Third Level Domains. Actually the subdomains belong to the Third Level Domains.

You may be confused about which domain will be yours?

Don’t be confused. Here is a guide to buy the ideal domain name.

It is very simple to pick the ideal domain name. Isn’t It?

Buy the Best Hosting for Your Business

Hosting is the server where your website data will be stored. Try to take the hosting as per your requirement. 

Suppose you run an eCommerce business, I personally recommend going for cloud hosting at least.

You can start with dedicated hosting, but the cloud hosting will be the best option as per your business type.

On the other hand, if you have a single page website like a portfolio, you can go for a shared server. 

So, choosing a hosting is up to you. 

Later I shall discuss the best hosting buying guide.

Remember a few things before buying any hosting.

  • The hosting provider must have good uptime.
  • The hosting can able to handle huge amounts of traffic.
  • It should be faster-loading speed, because nobody loves slow sites.

There are lots of hosting with various offers and functionality available in the market. You can choose your favorite as per your requirement.

One of my personal favorite web hostings is Cloudways. Choose your favorite plan with Cloudways hosting.

Write Helpful Unique Content

Once Bill Gates said

Content is King

Bill Gates

It is true until today.

Write important and helpful content for your audience. See your content will let them understand how important your website is! Through your content, you can easily promote your business online easily.

Apart from it, you have to remember one thing that, you have to need these three types of content for your business promotion. All of these are based on purposes.

Awareness

It has a strong purpose in connecting with people. 

Conversion

Conversion content using Opt-in or service and sales messages.

Delivery

This type of content comes after opt-in and provoke to engage more.

Here is a list of popular types of content that you need to know to promote your business.

These are :

  • Blogs
  • Infographics
  • Videos
  • eBooks
  • Whitepapers
  • Newsletter
  • Case Studies
  • Social Media Posts
  • Interviews
  • Meme and Gifs

Engage More in Social Media Platforms

Social media is the most important platform to promote your business online. The best part of social media is you can able to get more engagement here. 

Here are some popular social media platforms which you can use to promote your business online.

These are:

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn
  • Pinterest
  • And many more

Here I have one suggestion. Always choose the ideal platform as per your requirement.

Apart from the platform, you have to use the right ways of promotion too. See, your business promotion depends on the strategy you are taking and implementing.

As per my personal opinion, social media helps more in branding too. So, it is better to engage your social media followers in the right way to promote your online business.

Practice White Hat SEO with New Algorithm

SEO stands for Search Engine Optimization. It helps to grow organic traffic. So, SEO is important because it is a steady process to promote your business. SEO helps to bring your business in the SERPs or Search Engine Result Pages.

Before starting SEO, you have to know about the latest algorithm updates of search engines like Google. If you are not updated with the latest algorithm, you will be penalized. 

I hope you are familiar with the term White Hat and Black Hat SEO.

The best way of starting SEO in right way is to consult an SEO specialist first. Only a specialist can avoid the black hat SEO practices.

You can start yourself if you know SEO mainly the white hat method. 

Let’s see which are the most important part of SEO.

According to me, SEO is of 4 types. These are:

  • Technical
  • On-page
  • Offpage
  • Local

SEO is a continuous and unavoidable process to promote business online. 

How to Make Budget for Online Business?

Invest Strategically for SEM for Instant Traffic

SEO is for the organic result but today, SEM plays the most important role to promote business properly.

Here is a difference between SEO and SEM

  • SEO takes time to bring traffic whereas SEM brings instant traffic. Plus you can easily bring your exact targeted traffic to your business. 

You can find there are lots of companies do both SEO and SEM to grab the SERPs. The best way to promote an online business is to use both at a time. 

online business idea in india

Start Email Marketing Opt-in Method

Email Marketing is the key to success today. The best ROI comes from email marketing. The opt-in method is really superb. 

Email marketing is based on empathy, which is really important to keep and touch with your customers or prospects.

Apart from it, it helps to manage sales and promote your brand easily. 

The key feature of email marketing is to help your customers periodically and let them guide properly using an autoresponder. Even you can directly communicate with your customers because you know your customers and their behavior.

My Final Thought

Online business promotion is really the key to your success. Promote business online in the right way can help to grow faster. In this article, I have tried to cover all the important ways of business promotion online. If you have any questions or suggestions, you can comment below. Your comments, suggestion, opinion is really important to me.

Top Digital Marketing Tools to Skyrocket your Business in 2019

Top Digital Marketing Tools to Skyrocket your Business in 2019

Digital Marketing Tools is very important to grow your business online. To get the best ROI, you have to know how to use the Digital Marketing Tools well. You have to use a good combination of top digital marketing tools and skills at a time to get good results.

Digital Marketing Tools helps to reduce time and cost at a time. 

On the other hand, it also supports your thinking. 

Do you know how many tools a marketer can use a day to rank their business higher?

I have some important digital marketing tips for your online business.

Always use tools or software with the right combination of your skill.

Are you looking for the best digital marketing services to grow your business online? You simply can’t ignore digital marketing tools. Here is a list of all important digital marketing tools for your business. Here is a list of the most important digital marketing tools.

1. Google Search Console

Google search console is a free tool offered by Google to monitor your website. Formerly it was known as Google Webmaster. 

Google Search Console

The name suggests that it helps you to understand and monitor whether your website is working fine. You can do the following things here:

  • Check website performance
  • URL inspection to understand the indexing status
  • Indexing issue with Coverage and Sitemap
  • Enhancement with Mobile usability, breadcrumbs, logos, sitelink, faq etc.
  • External and Internal links with top linking pages and sites to understand traffic flow.

2. Google Analytics

Google Analytics is mostly important for tracking your traffic. It helps you to track your traffic source – like an organic, social, referral, direct, etc.

Conversion tracking is another giant feature for digital marketing. 

Digital Marketing Tools -  Google analysis
Google analytics

You can track your website’s bounce rate and traffic flow including site speed, site search, events, etc. 

You can get demographic data using google analytics which helps you to understand your ideal target audience. 

You can integrate your search console with google analytics for better analysis. 

Google Analytics is one of the most important free digital marketing tools by Google. Let’s see how to integrate Google Analytics into your website.

3. Bing Webmaster

Another important analytics tool is Bing webmaster, offered by Microsoft. 

Like Google, Bing is one of the most popular search engines all over the world.

Digital Marketing Tools - Bing Webmaster
bing webmaster

You can say Bing is the world’s second most popular search engine after Google today.

Some other important analytics tools are here.

  • Platform-Based Social Media Analytics
  • SumoMe

4. Google Keyword Planner

Google Keyword Planner is a FREE keyword research tool. Before discussing Google Keyword Planner, you have to understand one thing that, the Keyword is the most important part of every online business. If you want to blogging or run any digital marketing business, you have to focus on keyword research.

Google Keyword Planner

Google Keyword Planner is one of the most recommended and best free keyword research tools. It is part of Google Ads. It helps you to get the ideal keywords for your PPC campaign.  

To access google keyword planner, you have to make an account on the Google Ads first. 

5. Ubersuggest

Ubersuggest is comparatively the best keyword research tool in this era. Many digital marketing professionals use this top-rated digital marketing tool.

There are three reasons why Ubersuggest is the most famous.

Digital Marketing Tools - Ubersuggest
  • It is FREE
  • No sign in or login is essential
  • Get the best keyword idea with competition
  • Generate content idea 
  • Know domain score, no of backlinks, referring domain, organic traffic monthly

In a word, it is to some extent a complete digital marketing tool for blogging. 

6. Ahrefs

If you are looking for the best keyword research tools, the first thing that comes to mind is Ahrefs. 

Yes. Ahrefs is the best keyword research tool. It is a paid one. 

Though you can check a certain number of backlinks for free in Ahrefs.

Digital Marketing Tools - Ahrefs
Ahrefs

Most digital marketers and bloggers like this tool for getting the best competitor analysis.  

The main features of Ahrefs are:

  • Keyword Research
  • Competitive Analysis
  • Content Research
  • Backlink Research
  • Rank Tracking using Ahref Rank
  • Batch Analysis
  • Link Intersect

You can start Ahrefs for 7days with just only $1 a day. If you want to get good results, you can try this tool.

7. Google Trends

Google Trends is one of the most demanding and useful digital marketing tools. It is very important to compare and analyze the trending search.

If you know how to do keyword research with Google Trends, you can easily rank your website easily in Google Search Result.

Google Trends is a free tool for all. In this tool, you can get search tendencies along with the subregion interest. 

8. Answer the Public

Have you ever heard about Answer the Public? Yes, this is a top-rated digital marketing tool. Mostly it is the best tool for blogging.

Answer The Public

If you want to rank your business higher in the search engine like Google, you have to choose longtail and questioning search terms. 

Always remember, a big percentage of people search ‘how to type’ of the article. So, if you want to rank higher in Google or any other search engine, you can use the questioning search terms.

  • This tool is both free and paid.

9. Small SEO Tools

SEO is the best practice to bring organic traffic to SERPs. Small Seo tools are one of the most popular digital marketing tools. It is one of the most popular tools for blogging too. If you know the features this tool offer, you can be amazed.

First of all small SEO tools is a free tool. Even, you have no need to register to access this tool. It is trending tools too. Let’s see why a small SEO tool is famous. Have a look at the famous small SEO tools.

Small SEO tools

If you are a digital marketing professional, you are definitely familiar with small SEO tools. 

If you are a new one in this industry or want to earn money online blogging, you can use this tool. 

10. LSI Graph

You know why longtail keyword is important to rank higher in SERPs. LSI Graph is a good long-tail keyword generator tool. Let’s see how to use the LSI graph to get a long-tail keyword. 

Search LSI Graph in search engines like Google. You can use lsigraph.com also. 

Digital Marketing Tools - LSI Graph
LSI Graph
  • Type your keyword
  • Check the captcha to prove that you are a human
  • Click on generate
  • You can get the LSI keyword list as an image
  • Pick your keyword and use it.

If you use the paid version, you can get semantic classification which will help you to rank higher. 

11. Moz Tool

According to Moz, the Moz SEO tool is the world’s best SEO tool because it gives you a free domain analysis. 

Apart from it, you can also get your top pages along with your linking domains with their DA (Domain Authority) and PA (Page Authority). 

Moz Tool

Track you discover and lost linking domains with the Moz tool. 

Install Moz bar google chrome extension to track DA PA of the websites even when you search.

12. Google My Business

Google My Business is one of the best free Google tools for local businesses. It is actually a business directory. Google My Business helps to grow your Local SEO. 

Today, most of the organizations, love local traffic. So, you can understand the importance of Google My Business. 

Google My Business

Using Google My Business, you can also collect lots of reviews. It is a great ranking signal too in SEO or search engine optimization.

13. Buzzsumo

If you are looking for content suggestions, you can use Buzzsumo, an awesome digital marketing tool.

Buzzsumo

If you are doing blogging, you can have to use this tool.

Let’s see the top benefits of Buzzsumo.

  • Generate content ideas
  • Question analyzer to know the most popular questions
  • Help in market research
  • Discover niche ideas for blogging

14. Google Ads

Google Ads is previously known as Google AdWords. It is one of the most trusted advertisement tools ever. Hope you know the most popular search engine is Google. So, to rank higher in Google, the PPC ad campaign using Google Ads is remarkable.

Almost 67% of people use Google Ads to set their PPC campaigns.

Google Ads

Do you know almost 72% of people have an intention to click the first search result?

Google Ads help you rank your business toper within a couple of minutes. Though there are other advertising tools available in the market. Among them, one of the most popular is Facebook Ads.

Facebook ads work almost the same as Google Ads. Here additionally you can get audience insights.

If you are a master of Google and Facebook ads, you will probably grab a good CTR.

15. MailChimp

MailChimp is one of the most important digital marketing tools for email marketing. If you know the digital marketing trends, you definitely know that email marketing has the best CTR in comparison with all other digital marketing channels.

MailChimp is free to a certain limit. 

MailChimp

You can get custom preloaded templates that help you to set your email campaign.

The beauty of email marketing automation tools like MailChimp is you can make email automation set up through which you can trigger your important email to your recipients.

Another email marketing tool is Aweber and GetResponse. Like MailChimp, you can get almost the same features.

Here is a list of other email automation tools

  • ActiveCampaign
  • Hatchbuck
  • Hubspot Sales
  • Omnisend (mainly for eCommerce)

16. Buffer

Socially connected is the best way to bring traffic to your business. Even for branding, social media optimization and marketing, the importance of social media has no alternatives.

Buffer

If you want to grow more social traffic you have to connect socially. But it is really tough to post your content on social sites.

A social media automation tool is the best way to connect socially.

Huitsuit is also a famous social automation in digital marketing tools.

These both are popular social media automation tools. Both Buffer and Huitsuit are free to a certain limit. 

Apart from this, you can use PromoRepublic, MeetEdger, TailWind, SocialPilot, etc. 

17. Leadpages

The landing page is really important for digital marketing. If you really get good CTR, you have to concentrate on landing pages.

Leadpages

Here is a list of popular landing pages.

  • ClickFunnels
  • Leadpages
  • OptimisePress
  • Hello Bar

Mostly landing pages are important for Affiliate marketing. Now, from blogging to email marketing, the landing page is playing an important role.

18. Canva

You all know that text-based content has less value today. If you want to rank your business online, you have to use images, videos, infographics, gifs, and other visual designs.

Canva

There are lots of people who don’t have enough time and skills to make an image using photoshop. There are such tools that really reduce your time to make visual designs like image, infographic, video, etc.

Here is a list of your favorite digital marketing tools for visual designs apart from Canva.

  • Animoto
  • Freepik
  • DesignWizard

Conclusion of Digital Marketing Tools

If you are looking for the best digital marketing tools, this article is for you. Today for the better outcome, we need tools. Lots of professionals use tools to increase more revenue. Remember, there are lots of digital marketing tools available in the market today. However, I have a suggestion that never completely depends on tools, always try to use intelligence with the combination of tools. If you think any information is missing, you can communicate with me. Comment below your query, suggestions, advice, opinion, etc. I am here to reply to it.

Reference: modgirlmarketing.com, dealyourpassion.com, Ahrefs, Neil Patel, Backlinko, Webmaster Central Blog, Moz blog, Hubspot Blog, etc.