How many WordPress plugins are you using? What is your favourite plugin? Which plugin is not your favourite?
We know a newbie can create a stunning website using WordPress. The beauty of WordPress is you can easily customize with many templates or themes and plugins or add ons. So if you are a WordPress user, you cannot deny the importance of WordPress plugin.
Here is a list of the most important plugins for WordPress. These plugins are for basic needs. If you are a blogger or an e-commerce (by WordPress) store owner, you have to use such plugins.
So, without wasting your time let’s dive into the main part of the content. Remember, the following WordPress plugins are my personal recommendations. So, if you use another plugin, you can comment below.
Site kit by Google
Google is the number one search engine today. According to StatCounter’s statistics, the search engine giant Google produces 92.95% of searches. So it is always challenging to rank higher in Google.
So, if you get any plugins mainly designed for Google data, is it not excellent?
In this era, the site kit by Google is a recommended plugin. I personally recommend this plugin because of three reasons. Do you know why?
One window Google important tools.
Easy to customize.
Faster to get alerts.
It is one of the most important plugins recommend by almost 75% of bloggers today.
Now have a look, what tools are available in site kit by Google services.
Look at the list below: all services start with the name of Google. Have a look.
Page speed insight
Look at the details of the Google services listed above.
Google search console service
Google search console service is basically helping us to get a direct insight into your website data. Apart from it, the google search console helps to detect any issues like coverage issues, indexing status and so on. The site kit by Google helps us providing the following information.
Number of clicks
Average CTR (Click Through Rate)
Google analytics service
Google Analytics is one of the most important tools for getting information about your website. Google Analytics provides information like a number of users, amount of sessions, bounce rate, session durations, demographic data, location of traffic along with real-time traffic. Even you can get data like traffic sources, whether they come from organically or they come from other sources like social, direct or referral.
Google AdSense service
If you want to earn money online, there are many ways. One of the best ways is to earn money online is by using monetization with Google AdSense.
If your site is monetized with Google AdSense, you will have to look at the data of Adsense.
You can get data like
Number of clicks,
And so on
Using Google AdSense services. The Google AdSense service helps you to bring all sorts of Adsense data like a number of clicks or impressions. Even you can get data about CTR through this WordPress plugin.
Google Page speed insight
Nobody loves a slow website. So today loading speed is one of the most important factors for ranking higher in SERPs. To check your site loading speed and check any loading issue, the best tool is google page speed insight.
Here you will get two things together after analyzing in Google page speed insight service.
Page loading time for both mobile and desktop
Field and lab data including the first contentful paint, speed index, and others.
Google optimize service
Google optimize is mainly used for testing your website which helps to drive matric based design solutions.
After putting the optimizer container ID, you can test your website. It is mainly used to verify a/b testing.
Google Tag Manager Service
Google tag manager or GTM is the most useful tool in digital marketing. Using Google tag manager, you can trigger other google services like analytics, Google ads, Adsense into your website.
The beauty of the tag manager is you can trigger multiple services under a single umbrella.
Yoast SEO WordPress plugin
Yoast SEO is one of my favorite WordPress plugins always. This plugin helps to grow your SEO score. You can check three important things using the Yoast SEO WordPress plugin.
First, check the keyword density
Second, readability check
Third, Put the keyword
Apart from the above, you can generate an XML sitemap using this plugin.
For SEO, one of the most important things is to put SEO titles along with meta descriptions within the right pixel length. Yoast SEO helps to provide that.
Use built-in tools like import-export, internal linking bulk editor, file editor, etc.
Connect your social media profile or pages
In a word, the Yoast SEO is a premium level SEO plugin. The plugin is available for both free and paid versions. Remember, the paid version always provide some premium features.
Social share WordPress plugin
Social sharing is very important for many reasons. Probably you have heard the word “GO SOCIAL” each and every SEO specialist like this.
Today is your website does not include any social sharing options, your website is treated as worthless. Let’s see in brief how social media help us.
Social media helps to make content viral through many social media channels. More viral content can bring the most traffic to your website. So, making your website viral, you have to use social sharing WordPress plugin like social media share buttons and icons.
You can use any social sharing WP plugin like sassy social share, simple social media share button and many.
Do you know how the social sharing button help us?
The social sharing button helps the readers to share the content with others. You probably know 70% of active users spend more time on social media.
WordPress WooCommerce Plugin
If you want to make your online store using wordpress, the WooCommerce will have no substitute. So, as need suggests, the WooCommerce plugin is becoming an unavoidable plugin today.
Everybody dreams to have their online store. Mainly in this era, most people have owned their virtual shop.
There are other platforms available like Shopify, but WooCommerce WordPress plugin can help to make an eCommerce business flexibly.
People love the WooCommerce WordPress plugin because of many causes. Among them some are:
Integrate payment gateway
Add to cart and checkout option
Dedicated dashboard for product upload
And many more.
According to global data, almost 2906789 e-commerce websites are build in the WooCommerce platform. Even many premium level websites are also there who use WooCommerce.
Contact form 7
When you make your website, you must have to keep one communication section. Contact form 7 is one of the most convenient and flexible WordPress plugins.
Using contact form 7, you can make your custom forms. Even you can easily manage, edit, add fields and make your form more professional.
In this era, to get business lead, the contact form has no alternative. So, contact form 7 is a crucial WordPress plugin that can help you to communicate with your customers too.
UpdraftPlus Backup and Restore
If you want to get your website backup, the UpdraftPlus is one of the leading WP backup and restore plugins.
Using UpdraftPlus, you can keep your backup in your drives like Google drive or one drive, even you can store your files into your personal computer or PC.
Insert headers and footers
I’ve already told that WordPress is very convenient. So if you want to integrate any code to your website, you can use insert headers and footers WP plugin.
Even if you have no knowledge of how to embed code to your website, you can use it.
Insert headers and footers helps you to integrate Google Adsense code, affiliate marketing code, JSON-LD code and many more.
W3 Total Cache or Breeze Cache Plugin
You know the cache is the main cause behind lagging. So to keep your website fast, you have to clean your website’s cache and cookies.
The w3 total cache is one of the premium level caches plugins. It helps your website to load faster,
Apart from w3 total cache, there is another premium level cache plugin available, mainly designed by Cloudways to keep your WordPress website load faster and cache free.
MailChimp for email marketing and newsletter
If you want to let visitors subscribe to your newsletter or website, the MailChimp is one of the best.
Due to various needs, the MailChimp has many additional features included. Two important MailChimp features among them available for email marketing are
Contact form 7 extension
The growth of email marketing lets this plugin an important one.
Under construction WP plugin
Suppose your website is undergoing a theme change or any lengthy customization. In this case, I recommend you to choose under construction plugin duly design for WordPress.
This under-construction plugin is very easy to hide live activities from the front end users. The under-construction method is just like the switch on and off. Even within a single click, you can make your website live.
If you sell any affiliate product and earn any type of compensation from that, you can use the FTC disclosure plugin for WordPress. It is an additional plugin mainly used to let your visitor clear one thing that you are earning through your website wither via Adsense or any display network or affiliates.
In this article, I am trying to cover all important WordPress plugins almost necessary for every WordPress user. If you think an important plugin is missing or if you have any suggestions, opinions or advice, feel free to communicate us via our comment section.
More than 87% of business owners are still looking for the best way to promote their business online. If you are a business owner, you may know how to promote your business online. If you have a plan to start a startup, you have to know how to promote business online.
In this article, I am going to explore the best ways to promote business online with proven tricks. If you are a reputed business owner, check whether you are following those methods. Or you can hire any professional digital marketing service provider.
But, if you are a newbie, you can definitely follow the steps to promote your business online.
Before getting started, I have a question.
“Which is your favorite way to promote online business?”
Reply to the comment section. I am eager to know your answer. It may be interesting and a new one.
Now let’s come to the topic again.
The promotion of business means gaining more visibility, awareness, and profit. If your prospects don’t know you properly, how will they become your customers?
The best way to promote your business online you have to come to online first.
Here are some ways through which you can easily promote yourself.
When you are thinking of bringing your business online, you have to concentrate on the web property first. And you know the most important web property is a website.
Here you can understand how to promote your business online easily.
Chose Brand Name Domain
We can trust those whom we know. So, become a brand is next to important. Choose your domain name in the right ways. Later I shall discuss domain buying guide.
Always remember, choose a domain name which people love to pronounce.
Technically you have to know one thing The domains are of many types. Here is a list.
TLD or Top Level Domain
The TLD domains are available with the extension like .com, .net, .edu, .gov, .mil etc.ccTLD or Country Code Top Level Domain
The ccTLD use the extensions like .in, .uk, .us, .au etc.
gTLD or Generic Top Level Domain has some major categories. These are:
General purpose – .com, .net, .org, .info
Restricted general purposes – .pro, .name, .biz
Sponsored type of domains – .gov, .int, .mil, .asia, .cat, .travel, .jobs etc.
Infrastructure type of domain extensions – .arpa
Another thing you have to know is the Second Level and Third level domains.
Second Level Domains are the business named. For example, google.com
Here Google is a second-level domain of the “.com” top-level domain.
The “www” and the is the most common Third Level Domains. Actually the subdomains belong to the Third Level Domains.
You may be confused about which domain will be yours?
Don’t be confused. Here is a guide to buy the ideal domain name.
Write important and helpful content for your audience. See your content will let them understand how important your website is! Through your content, you can easily promote your business online easily.
Apart from it, you have to remember one thing that, you have to need these three types of content for your business promotion. All of these are based on purposes.
It has a strong purpose in connecting with people.
Conversion content using Opt-in or service and sales messages.
This type of content comes after opt-in and provoke to engage more.
Here is a list of popular types of content that you need to know to promote your business.
These are :
Social Media Posts
Meme and Gifs
Engage More in Social Media Platforms
Social media is the most important platform to promote your business online. The best part of social media is you can able to get more engagement here.
Here are some popular social media platforms which you can use to promote your business online.
And many more
Here I have one suggestion. Always choose the ideal platform as per your requirement.
Apart from the platform, you have to use the right ways of promotion too. See, your business promotion depends on the strategy you are taking and implementing.
As per my personal opinion, social media helps more in branding too. So, it is better to engage your social media followers in the right way to promote your online business.
Practice White Hat SEO with New Algorithm
SEO stands for Search Engine Optimization. It helps to grow organic traffic. So, SEO is important because it is a steady process to promote your business. SEO helps to bring your business in the SERPs or Search Engine Result Pages.
Before starting SEO, you have to know about the latest algorithm updates of search engines like Google. If you are not updated with the latest algorithm, you will be penalized.
I hope you are familiar with the term White Hat and Black Hat SEO.
The best way of starting SEO in right way is to consult an SEO specialist first. Only a specialist can avoid the black hat SEO practices.
You can start yourself if you know SEO mainly the white hat method.
Let’s see which are the most important part of SEO.
SEO is a continuous and unavoidable process to promote business online.
Invest Strategically for SEM for Instant Traffic
SEO is for the organic result but today, SEM plays the most important role to promote business properly.
Here is a difference between SEO and SEM
SEO takes time to bring traffic whereas SEM brings instant traffic. Plus you can easily bring your exact targeted traffic to your business.
You can find there are lots of companies do both SEO and SEM to grab the SERPs. The best way to promote an online business is to use both at a time.
Start Email Marketing Opt-in Method
Email Marketing is the key to success today. The best ROI comes from email marketing. The opt-in method is really superb.
Email marketing is based on empathy, which is really important to keep and touch with your customers or prospects.
Apart from it, it helps to manage sales and promote your brand easily.
The key feature of email marketing is to help your customers periodically and let them guide properly using an autoresponder. Even you can directly communicate with your customers because you know your customers and their behavior.
My Final Thought
Online business promotion is really the key to your success. Promote business online in the right way can help to grow faster. In this article, I have tried to cover all the important ways of business promotion online. If you have any questions or suggestions, you can comment below. Your comments, suggestion, opinion is really important to me.
Digital Marketing Tools is very important to grow your business online. To get the best ROI, you have to know how to use the Digital Marketing Tools well. You have to use a good combination of top digital marketing tools and skills at a time to get good results.
Digital Marketing Tools helps to reduce time and cost at a time.
On the other hand, it also supports your thinking.
Do you know how many tools a marketer can use a day to rank their business higher?
Always use tools or software with the right combination of your skill.
Are you looking for the best digital marketing services to grow your business online? You simply can’t ignore digital marketing tools. Here is a list of all important digital marketing tools for your business. Here is a list of the most important digital marketing tools.
1. Google Search Console
Google search console is a free tool offered by Google to monitor your website. Formerly it was known as Google Webmaster.
The name suggests that it helps you to understand and monitor whether your website is working fine. You can do the following things here:
Check website performance
URL inspection to understand the indexing status
Indexing issue with Coverage and Sitemap
Enhancement with Mobile usability, breadcrumbs, logos, sitelink, faq etc.
External and Internal links with top linking pages and sites to understand traffic flow.
2. Google Analytics
Google Analytics is mostly important for tracking your traffic. It helps you to track your traffic source – like an organic, social, referral, direct, etc.
Conversion tracking is another giant feature for digital marketing.
You can track your website’s bounce rate and traffic flow including site speed, site search, events, etc.
You can get demographic data using google analytics which helps you to understand your ideal target audience.
You can integrate your search console with google analytics for better analysis.
Google Analytics is one of the most important free digital marketing tools by Google. Let’s see how to integrate Google Analytics into your website.
3. Bing Webmaster
Another important analytics tool is Bing webmaster, offered by Microsoft.
Like Google, Bing is one of the most popular search engines all over the world.
You can say Bing is the world’s second most popular search engine after Google today.
Some other important analytics tools are here.
Platform-Based Social Media Analytics
4. Google Keyword Planner
Google Keyword Planner is a FREE keyword research tool. Before discussing Google Keyword Planner, you have to understand one thing that, the Keyword is the most important part of every online business. If you want to blogging or run any digital marketing business, you have to focus on keyword research.
Google Keyword Planner is one of the most recommended and best free keyword research tools. It is part of Google Ads. It helps you to get the ideal keywords for your PPC campaign.
To access google keyword planner, you have to make an account on the Google Ads first.
Ubersuggest is comparatively the best keyword research tool in this era. Many digital marketing professionals use this top-rated digital marketing tool.
There are three reasons why Ubersuggest is the most famous.
It is FREE
No sign in or login is essential
Get the best keyword idea with competition
Generate content idea
Know domain score, no of backlinks, referring domain, organic traffic monthly
In a word, it is to some extent a complete digital marketing tool for blogging.
If you are looking for the best keyword research tools, the first thing that comes to mind is Ahrefs.
Yes. Ahrefs is the best keyword research tool. It is a paid one.
Though you can check a certain number of backlinks for free in Ahrefs.
Most digital marketers and bloggers like this tool for getting the best competitor analysis.
The main features of Ahrefs are:
Rank Tracking using Ahref Rank
You can start Ahrefs for 7days with just only $1 a day. If you want to get good results, you can try this tool.
7. Google Trends
Google Trends is one of the most demanding and useful digital marketing tools. It is very important to compare and analyze the trending search.
If you know how to do keyword research with Google Trends, you can easily rank your website easily in Google Search Result.
Google Trends is a free tool for all. In this tool, you can get search tendencies along with the subregion interest.
8. Answer the Public
Have you ever heard about Answer the Public? Yes, this is a top-rated digital marketing tool. Mostly it is the best tool for blogging.
If you want to rank your business higher in the search engine like Google, you have to choose longtail and questioning search terms.
Always remember, a big percentage of people search ‘how to type’ of the article. So, if you want to rank higher in Google or any other search engine, you can use the questioning search terms.
First of all small SEO tools is a free tool. Even, you have no need to register to access this tool. It is trending tools too. Let’s see why a small SEO tool is famous. Have a look at the famous small SEO tools.
If you are a digital marketing professional, you are definitely familiar with small SEO tools.
If you are a new one in this industry or want to earn money online blogging, you can use this tool.
10. LSI Graph
You know why longtail keyword is important to rank higher in SERPs. LSI Graph is a good long-tail keyword generator tool. Let’s see how to use the LSI graph to get a long-tail keyword.
Search LSI Graph in search engines like Google. You can use lsigraph.com also.
Type your keyword
Check the captcha to prove that you are a human
Click on generate
You can get the LSI keyword list as an image
Pick your keyword and use it.
If you use the paid version, you can get semantic classification which will help you to rank higher.
11. Moz Tool
According to Moz, the Moz SEO tool is the world’s best SEO tool because it gives you a free domain analysis.
Apart from it, you can also get your top pages along with your linking domains with their DA (Domain Authority) and PA (Page Authority).
Track you discover and lost linking domains with the Moz tool.
Install Moz bar google chrome extension to track DA PA of the websites even when you search.
12. Google My Business
Google My Business is one of the best free Google tools for local businesses. It is actually a business directory. Google My Business helps to grow your Local SEO.
Today, most of the organizations, love local traffic. So, you can understand the importance of Google My Business.
Using Google My Business, you can also collect lots of reviews. It is a great ranking signal too in SEO or search engine optimization.
If you are looking for content suggestions, you can use Buzzsumo, an awesome digital marketing tool.
If you are doing blogging, you can have to use this tool.
Let’s see the top benefits of Buzzsumo.
Generate content ideas
Question analyzer to know the most popular questions
Help in market research
Discover niche ideas for blogging
14. Google Ads
Google Ads is previously known as Google AdWords. It is one of the most trusted advertisement tools ever. Hope you know the most popular search engine is Google. So, to rank higher in Google, the PPC ad campaign using Google Ads is remarkable.
Almost 67% of people use Google Ads to set their PPC campaigns.
Do you know almost 72% of people have an intention to click the first search result?
Google Ads help you rank your business toper within a couple of minutes. Though there are other advertising tools available in the market. Among them, one of the most popular is Facebook Ads.
Facebook ads work almost the same as Google Ads. Here additionally you can get audience insights.
If you are a master of Google and Facebook ads, you will probably grab a good CTR.
MailChimp is one of the most important digital marketing tools for email marketing. If you know the digital marketing trends, you definitely know that email marketing has the best CTR in comparison with all other digital marketing channels.
MailChimp is free to a certain limit.
You can get custom preloaded templates that help you to set your email campaign.
The beauty of email marketing automation tools like MailChimp is you can make email automation set up through which you can trigger your important email to your recipients.
Another email marketing tool is Aweber and GetResponse. Like MailChimp, you can get almost the same features.
Here is a list of other email automation tools
Omnisend (mainly for eCommerce)
Socially connected is the best way to bring traffic to your business. Even for branding, social media optimization and marketing, the importance of social media has no alternatives.
If you want to grow more social traffic you have to connect socially. But it is really tough to post your content on social sites.
A social media automation tool is the best way to connect socially.
Huitsuit is also a famous social automation in digital marketing tools.
These both are popular social media automation tools. Both Buffer and Huitsuit are free to a certain limit.
Apart from this, you can use PromoRepublic, MeetEdger, TailWind, SocialPilot, etc.
The landing page is really important for digital marketing. If you really get good CTR, you have to concentrate on landing pages.
Here is a list of popular landing pages.
Mostly landing pages are important for Affiliate marketing. Now, from blogging to email marketing, the landing page is playing an important role.
You all know that text-based content has less value today. If you want to rank your business online, you have to use images, videos, infographics, gifs, and other visual designs.
There are lots of people who don’t have enough time and skills to make an image using photoshop. There are such tools that really reduce your time to make visual designs like image, infographic, video, etc.
Here is a list of your favorite digital marketing tools for visual designs apart from Canva.
Conclusion of Digital Marketing Tools
If you are looking for the best digital marketing tools, this article is for you. Today for the better outcome, we need tools. Lots of professionals use tools to increase more revenue. Remember, there are lots of digital marketing tools available in the market today. However, I have a suggestion that never completely depends on tools, always try to use intelligence with the combination of tools. If you think any information is missing, you can communicate with me. Comment below your query, suggestions, advice, opinion, etc. I am here to reply to it.
Reference: modgirlmarketing.com, dealyourpassion.com, Ahrefs, Neil Patel, Backlinko, Webmaster Central Blog, Moz blog, Hubspot Blog, etc.
SEO is the key to success in 2019 among all digital marketing platforms. Do you really want to know the importance of SEO in 2019 to rank higher in Google? Don’t miss a single bit of this content. I have a question for you.
How frequently do you search for anything in Google in a day?
Hope you search several times a day on Google. Now the question is what do you get when you search in Google?
When you search for something on Google, the giant search engine Google caters lots of information before you. The page where you see the result is popularly known as Search Engine Result Page(s) or SERPs.
SEO helps to rank higher in SERPs. So to increase your result high in SERPs, you have to concentrate on SEO.
Here you may have a doubt.
Is SEO the only solution to rank higher in SERPs?
No. There are some others like PPC and Search Engine Marketing. But these both are costly in comparison with SEO. Not only it, but also the CTR is better in SEO results in comparison with others. Remember, there is no competitor of organic search.
What is organic search in the Importance of SEO?
Organic Search is the most relevant search term which attracts a maximum number of traffics.
According to Wikipedia, the organic results are the paginated list based on the relevance of the search term. If you want to know the definition visit wikipedia.org.
Now, let’s discuss the importance of SEO with an example.
You see the organic results after paid ads and the local search results section.
This is the beauty of SEO.
These are three types of results available in SERPs.
I shall share a bitter truth.
The first and bottom part consists of Ads almost most of the cases. After the Ad section, you can find some map result which comes from Google My Business. It is technically known as Local Search Results.
The rest result is organic. Almost in a webpage, 3-5 organic results appear.
So, actually you have to rank within 3-5 on Google SERPs to get maximum traffic.
Now, I come to you about the unavoidable importance of SEO.
Why SEO is Important?
Hope you can understand that SEO means organic result in SERPs.
I’ll discuss it in detail later. Before that, I have a question.
Do you know what is SEO?
If you know the answer, you can comment “YES” below, otherwise, read this article.
What is the Importance of SEO (Search Engine Optimization) in Digital Marketing?
Here you can get another important word, and that is Digital Marketing. I hope you are familiar with the term Digital Marketing. If you want to know more about digital marketing, comment below. I shall definitely guide you.
Now the question is the importance of SEO in Digital Marketing.
To grow your business globally, the most important step you have to take to make a website for your business. Almost every business, you must have at least one web property. Among all web properties, the Website is the most important one.
If you want to grow your career as a blogger, you can also need a website.
If you run a business, or if you have a plan to start a business, startup, blog, always try to make your first and primary web property, website.
Now come to the point.
After making your website you definitely want more visitors. The maximum number of visitors is the maximum number of prospects. So, bringing visitors to your website is always important.
There may be another web entity is available like mobile Apps, but according to me, the website has no substitute.
Now, you may ask after making a website what to do?
A website is not the purpose of the showcase, rather it is next to important because it is your identity and property. So, always make a suitable plan when you make your website.
If you have a website and you are getting good amount of business, a big thumbs up for you.
But, if you have a website, still you are not getting rank and traffic, you have to concentrate on SEO.
Hope you can understand the benefits of SEO.
What are the types of SEO?
In 2015-16, the SEO was of two types. But in 2019, it is of 4 types. I shall discuss all in detail.
If you go
flashback, in 2015-16, you can find most of the SEO experts focused on both
Onpage and Offpage SEO. These techniques worked fantastic at that time.
Now, you are in 2019. Google algorithm has updated hugely. As a result, the SEO types have been changed.
I have a question for you.
Do you really rank higher on Google? Or you want both rank and business?
I think most of the people love the second one.
So, not only try to rank higher on Google, Google’s new algorithm update focuses on some common SEO practices. These are
White Hat SEO
Black Hat SEO
According to Alexa Blog, the major types of SEOs are of three types. These are
Onpage SEO, and
You may be confused about what types of SEO are important to rank in Google this year?
Don’t be confused. I am here to guide you properly.
Before entering the details, I am sharing some important facts.
Never try to do spam-like exaggeration in link building. If you avoid it, you can definitely skip Black Hat SEO.
Remember, White Hat SEO is always praiseworthy. Never do anything which may trouble your website.
What is Technical SEO?
If you understand the process of Technical SEO, you can’t avoid it anymore. It is very important for ranking high in search engine result pages.
If you really want to get good results for your website for traffic and business, practice this type of SEO first as it is so crucial for many ranking factors.
What are the best technical SEO practices?
Technical SEO works mainly for search engine crawlers. It helps crawler to crawl and index your website.
You may think how crawlers crawl your website? Before that, I have a question. Do you know why Robots.txt file is important?
Before getting answer you have to know what is robots.txt file.
Robots.txt is a text file that exists in the root directory of your website and gives the search engine the instruction to crawl and index.
Let’s come for the best technical SEO practices. Most of the points I agree with reliablesoft.net.
Have a look.
Concentrate on URL structure.
URL stands for uniform resource locator. It is the address of your website. So, you have to concentrate on the URL structure if you want to rank your website higher.
These four things you have to remember about your URL structure.
Always use lowercase characters.
For separation of words use ‘-‘ between words
Try to use the target keyword in your URL structure.
Never do keyword staffing.
Use an SSL certificate.
You have to secure a website with https. This https or hypertext transfer protocol is available if your website has the SSL certificate.
Https redirection is very important if your website has a payment gateway and if you sell any product or services.
In 2019 for blogging also the https is one of the most important ranking factors.
Easy Navigation Structure is the Importance of SEO Key factor for Website.
People love easy navigation. The website structure is the main thing for navigation. So try to make your website responsive for both the audience and the crawler with ideal navigational structure.
Here, you have to remember one thing, if you want a high conversion from your website, you have to work on your navigational structure.
In 2019 try to avoid multiple category pages and concentrate on a single category for better navigational practice.
Use breadcrumb menus
Breadcrumb is best for mainly two reasons.
It helps users to navigate the website easily without using the back button and
It helps search engines to understand the structure of the website.
Avoid canonical issue
You mean to observe, there are lots of websites which open with www and without www. In this case, the search engine thinks that these two are different websites.
At first, you have to fix anyone. You can go for the www website or the other which is non “www” website.
You may think, which one is better between www and non “www”?
I can see it entirely depends upon your choice. You can go for any one of them, but don’t use both for your website.
404 Page Optimisation
404 page is basically the page that doesn’t exist on your website. You have to optimize these 404 pages.
A maximum number of 404 pages can harm your website. Always try to be very alert about this.
Try to optimize those 404 pages properly to instruct your crawler that your website is ready to rank.
Importance of SEO depends on the XML sitemap
The most important technical SEO element is the XML sitemap. It actually guides the search engine to crawl your whole website.
Try to optimize your XML sitemap for your posts categories and pages always. You can use it for other purposes also.
You have to submit your XML sitemap to your search console to instruct your search engine to crawl and index.
Website loading time
Today, one of the most important technical SEO factors is the website loading time.
The website which loads faster gets more benefits than slower loading websites.
In general the search engine labs those pages which load within 3 seconds.
Mobile responsive and friendliness
During this time every website should be mobile friendly and responsive.
You know a number of mobile devices growing day by day. So, always try to make your website ready for mobiles responsive and friendliness.
What is On-page SEO? What are the best on-page SEO practices?
According to Backlinko.com, on-page SEO is the anatomy of your website.
If you want to do your website rank higher you have to concentrate on the on-page SEO always.
here I will discuss the most important on-page SEO practices which can help your website to rank higher in SERPs.
Use keyword in your title
Always remember the title tag is the best on-page SEO factor.
So, you have to concentrate on putting the keyword in your title.
But don’t make keyword stuffy because that is not good and recommended for good SEO practices.
Look at the example below.
Attach modifier as Importance of SEO with your title
If you want to know the most searched term on the internet today, you can get a list of modifiers.
For 2019 the most commons modifiers which you can attach with your website like “best”, “top”, “checklist”, “review”, “how to”, “2019” and so on.
Proper use of <H1> , <H2>, <H3>…tags
According to WordPress, the blog title is a <H1> tag. When you write a blog post, you must focus on the best practices of using <H1>, <H2>…. tags.
<H2> is basically the sub-heading tag. It also helps works in SEO.
Remember, <H> tags are good ranking signals for your blog post.
Embed more Multimedia like Image, Video, Infographics
If you want to reduce your bounce rate, you must embed
multimedia like Image, Video, Infographics, Gifs and so on.
Remember, the multimedia attracts the attention of the
audience and helps in growing huge amount of traffic.
Put your Keyword within the first 100 words of your Article
This is a good practice to put your keyword within the first 100 words of your content. The best practice to drop your keyword is within 150 words. But do it as it seems natural. Never put keyword artificially.
Use Internal and Outbound Links
To rank your website higher, you have to concentrate on
both internal and outbound links. Both are useful if you can use them in a
You may think of how many internal links are better for good SEO practices?
According to Brian Dean, you can use 2-3 internal links. Because most numbers of internal links are harmful to your website.
The same is for outbound links. Your outbound links to related pages help search engines like Google to understand the topic. It also helps to gain your website authority.
Try to use 0.3% outbound links for your website. For the 2000 words article, use 6 outbound links.
Use LSI Keyword
Importance of SEO works on LSI. It stands for Latent Semantic Indexing, which is always a good ranking factor for any website.
Do you know the benefit of LSI keyword?
Let’s see the top 3 benefits of the LSI keyword.
Less keyword density.
More conversion rate.
Huge number of targeted traffic generation.
Using LSI, you can reduce the competition and make your
chances to rank on SERPs.
Optimize Image with ALT tags
Image Optimisation is one of the greatest on-page SEO practices. The proper size of the image with alt tags are good SEO signals. Another important thing about image is, it must be related to the topic or subject (not only niche) of the website.
Integrate Social Sharing Buttons to your Website
The most viral word in digital marketing is “GO SOCIAL”.
Always integrate social sharing buttons to your website.
Your social traffic can make your content viral. So, to get more traffic instantly, focus on social sharing.
Social sharing is the key to interactions. So, never forget to integrate it.
Post Long Content
Long content is good for SEO. If you really want to grow
your organic rank, you must have to post long and informative content.
Do you know how important is content?
Content is King
Bill Gates, 1996
According to Bill Gates, the content is the king.
Long content has more chances to rank higher.
Not only the length of the content but also the quality of the content is also playing an important role in SEO.
Dwell Time factor
This is one of the most important Search Engine Optimisation factors. Dwell time means how long a visitor stays on your website. The more dwell time means less bounce rate. So, optimize your website with quality to increase dwell time.
Apart from the above, you can understand the top on-page SEO practices.
Never forget, the quality of your website and content is
your strength always. It helps to increase CTR (Click-through-rate).
You have to think about user experience also to rank
What is Off-Page SEO?
Off-page SEO is basically a promotional method through which you can rank your website higher on Google. In a word, off-page SEO performs outside of your website.
Why Off-page SEO is important?
Actually, off-page SEO helps to bring traffic and rank. It helps your website to rank higher in SERPs.
Do you know how off-page SEO helps to rank your website?
The ideal cause is the backlink of your website. Google treats the authority from the backlinks you get.
So, you have to remember, you can only take authority
backlink to rank your website higher in search engine result pages.
What are the best Off-Page SEO Practices?
Off-page SEO was popularly known as link-building SEO. As a result, once upon a time, most backlinks helped websites to rank higher.
But, now to maintain your website for ethical SEO practices, you have to concentrate only on the quality Off-page SEO practices which are popularly known as the White Hat SEO methods.
What factors are important for Off-Page SEO in 2019?
There are several factors that are important for Off-page SEO in 2019.
Are you eager to know what are they?
Referring Domain Strength
Always remember, referring domain is the key to your SEO success. It is because the referring domain means unique backlinks. So, more referring domain gives you more ranking.
Link Authority in Off-Page SEO Practices
If you get a quality backlink, you will rank faster and better. But if your referring domain does not have quality, your ranking may affect.
According to Ahref.com, a higher authority backlink is better than a low-quality backlink. So, try to get a more high-quality backlink. Quality backlink helps increase page rank which is a good signal for the search engine to put your website higher in the search engine like Google.
I have a suggestion for you. If you really want to high-quality backlink, you have to concentrate on your content, website architecture, and page rank.
Combination of Dofollow and Nofollow link
Once upon a time, only Dofollow link juice passes better-ranking signals. But now, as per Google’s new algorithm update, both dofollow and nofollow are treated as same. However, try to make a balance of it. A good combination of dofollow and nofollow links helps better ranking.
Use Anchor Text carefully
Anchor Text is one of the biggest ranking factors. But
you have to use it carefully. Don’t make unnecessary anchor text to misguide
Backlink relevance is another ranking factor for SEO. It is always one of the greatest SEO practices. So, try to ask for backlinks related to your subject, topic, or niche.
I shall tell you other off-page ranking factors which are not directly associated with a backlink, but more than that.
Brand Mention and NAP citations
Brand mention and NAP (Name Address and Phone No) are one of the greatest ranking factors for SEO. These are essential because, through these, you can easily increase your authenticity.
What are the Best Off-page SEO Practices for the Importance of SEO in 2019?
If you want to do White Hat SEO practices, do the
following practices. Always remember, work carefully to rank in the proper way.
Here is a list of best Off-page SEO techniques in 2019.
Guest Post is the Best Practice for SEO
If you really want to get a good quality of a backlink, you can definitely go for a guest posting. There is no substitute.
According to softscotch.com, it is one of the best
inbound marketing strategies and plays an excellent role in digital marketing.
However, you have to remember something before doing it.
You have to take permission for guest posting.
Always try to research your parent niche and try to write content for those which allow the guest bogging.
Write a unique and informative article for your host website.
Never make stuffy with so many links to your website in your article.
Your article must be at least 1500 words.
Try to cover those facts which are not discussed before.
Blog and Vlog Creation Regularly
Blogging is always good practice for digital marketing.
Even blogging is treated as one of the most famous and important inbound
channels. Regularly blog posting is simply the best ranking factors.
The same is for Vlog. Vlog is a combination of video and
blog. It is also very important for ranking higher in SERPs.
As a digital marketing professional, I can recommend one thing and that is content is the best SEO signal.
Engage more in Social Media
Social media is the heart of Digital Marketing. The best SEO practices are to engage more in Social media. It not only helps engagement but also it gives you relevant traffic for your website.
You may ask why social media is important for SEO?
You know almost 85% of internet users are connected socially. So, you can understand the importance of your reach. Even social media has the power to make your content viral and bring huge amounts of traffic to your business.
Use Content Publishing Platforms to get a good amount of traffic
So in SEO content plays the uppermost important part. If you simply post good quality content, your website will get a good rank even without any SEO practices.
You may publish all types of content like infographic,
powerpoint presentation, Blog content, Article, and so on.
Try to use some content publishing platforms like Medium, Slideshare, Tumblr etc to get the best SEO benefits.
Engage more in Question answer Sites
Question and Answer are very important because it helps to know the user intent.
There are many questions and answer sites available. Quora is one of the best question and answer sites today. Engage more on those platforms.
Blog commenting and Forums Posting
Blog commenting is mainly used to engage more readers. It
is a very good method of gaining your SEO score. However, you have to be very cautious
before doing Blog commenting.
You have to share your valuable opinion, suggestion,
prospective etc through the blog commenting.’
Now come to Forum posting.
Forum is a discussion platform. You can understand this is mainly a problem-solving platform. So, mostly you can find similar people to discuss your topic or niche.
Both Blogs commenting and Forum posting are important for mainly two reasons. One is you can get the content idea and the other is how to give a better solution.
More focus on Visual Marketing using infographic, video, and image
People love videos. As a result, the video has a good chance to attract the audience. Not only video, the image, infographic, gifs are also important to attract more audience.
According to a professional blogger, more than 80% of communication is visual. So, never deny the platforms where visual communication is key.
Practice Link Baiting SEO
According to Moz, the link baiting is important because
it provides valuable content on your website and asks other websites naturally
link to it. It can make your content viral and increase huge number of quality
Before link baiting, you have to remember the following tips.
The content should be immortal and evergreen and
Concentrate on Review, Infographic, Whitepaper, Case studies, Stats, Facts and figures, quizzes, tutorials etc to grow for link baiting.
Always try to make compelling content. The best practice is to use ‘how to’ and tutorial types.
Why Podcast is important in SEO?
The podcast is actually the audio. It is one of the most successful growing channels in SEO. It has an immense role in Voice Search SEO.
Though all digital marketing professionals are not using
podcasting, Now podcasting is growing. So I think every digital marketer should
How Webinar Helps in SEO
The webinar is the Seminar via Web. It is an online presentation of video, image, infographic, and others to attract the real-time audience.
Only invited persons are allowed to join the webinar. You have to pick the ideal time for the webinar.
Actually, podcasting helps to establish you and your brand.
Focus on Press Release for the Importance of SEO
Press Release is
one of the good SEO practices. Only try to focus on quality.
press release must be unique and really necessary for people.
Off-Page SEO Outdated Practices
There are some SEO practices that are actually outdated i9n 2019. Some of them are:
Reciprocal Backlinking method
Web 2.0 (due to methodology quality and uniqueness)
These outdated SEO practices are not banned by a search engine, rather it cannot help in good SEO score. So, according to me, I always advise practicing the genuine Off-Page SEO techniques which I’ve discussed above.
Why Local SEO is Important Today?
When you are talking about Local SEO, the first thing that comes to our mind is Google My Business.
You can understand
using Local SEO, you can rank your business higher in less competition.
Local SEO has an area orientation. It is extremely good.
It is based on NAP. You know the importance of it in your business. It is one of the easiest ways to get the ideal traffic to your business.
It has a good conversion rate also. It works fantastic in local search ranking factors.
There are Important
local SEO platforms available today. Google my business and Bing places
are the most popular among them.
You have to optimize your local business using Google my business. Definitely it will bring a great result.
Don’t miss the SEO Expert Neil’s Advice to bring a leverage volume of traffic to your website.
As a digital marketer and a blogger from India, I can say that SEO has no alternatives. In this article, I’ve tried to cover all the important facts about Search Engine Optimisation. I hope you can easily understand what is the importance of SEO in 2019 to rank higher on Google. If you have any queries, suggestions, opinions, advice, you can comment below.
Reference: Neil Patel, Wikipedia, Google Search, Backlinko, Ahrefs Blog
Have you ever searched the word “near me”? Have you any idea how Google My Business produces the result? If you are an industry expert, then you must have knowledge on in. But if you are new in this segment, or if you are going to start up your own business, then this article is duly designed for you. Remember, this blog is mainly designed for those who want to grow their online business. Today I am going to discuss one of the most important tricks on How Google My Business Grows your Local SEO.
Remember Google My Business is commonly known as GMB too.
Before entering the main article, I would like to ask a simple question? Is your business listed on Google? Comment YES, if your business is on Google, else, simply reply NO.
Let’s come to the topic –
How Google Local Business Listing helps your Local SEO
Do you know what is a local
According to Yext.com,
“A company that provides goods or services to a local population is considered as a Local Business.”
According to me, a local business is based on particular places for it’s nearest customers.
Suppose you serve a Digital Marketing Services locally; you will definitely target those people who stay near to you. You may ask me why?
According to Google, almost 75% mobile search is based on local if, and among them, almost 28% converts to customers.
So, what are the top 3 benefits of a local business listing?
The local search produces more conversion.
Build a strong customer relationship.
Increase brand awareness.
What is Google Business Listing
Google my business is one of the leading business directories which actually helps the local marketing.
According to the Hubspot,
“Google My Business is one of the leading industry oriented location specific directories.“
If you have done business listing on Google, you just rock. Just keep updated regularly using Google my business sign in and keep posts, offers, photos, videos, etc to attract your customer.
Let’s see how How Google My Business helps to grow your Local SEO.
Business Account on Google to boost your Business
If you are looking for the benefits of Google, there are lots of ways. Among them the best way to create a business account on Google. Do you know how to make Google business listing? If you already know, just skip the steps.
Before showing a few steps, remember that you can create Google Business Listing Free. So anybody having any budget can get benefit from google business listing.
Google for Business Login First
If you’re already registered in Google My Business, you can skip this step. If you are new in this, follow every step carefully. Just keep one thing in your mind that, Google My Business listing is the best local business listings, and it is completely free. So, let’s have a look.
Google My Business sign-in easy steps
Search in Google for Google My Business
Click on Start Now to create your GMB Account.
Login using your Gmail Account.
Put your business name.
Confirm if you want to add your location
Carefully fill your address.
Add a Phone Number, Website URL, etc. (Not mandatory)
Finish and verify your business.
Login Dashboard to optimize for better results.
Google generally takes 10-12 business days to verify your location. They send you a code to Google My Business verify either via courier services or email. This process depends on the place you choose. For most of the cases, it comes via courier.
As soon as you get that, verify your Google My Business account with that code embedded with the letter or mail.
Optimize your Google Local Business Listing
Now your account is verified. Let’s come to Google My Business Dashboard to optimize for your target customer. Always remember, a proper optimization can only bring the ideal customer.
Let’s have a look at the Google My
The window is divided into two major parts. The menus are on the left-hand side and the right-hand side is laid with the details of the menus. Before entering into detail Google My Business Dashboard demonstration, I share a valuable fact that Google Business Listing or Google Business Page is the cream of Local SEO.
Google My Business Menu and its Use
Here is the detail for you. If you still have any question which I have not covered, please ask me in the comment below.
At the top left corner, you see the name of my business – Biva Technologies with Google My Business Locations.
Dashboard Home option
Come to the Home option. Here in the home option, you will find three important parts – ‘Create Post’, ‘Add Photo’ and ‘Create Ad’.
Just below it, you will find the snippet of your location if you want to create your business promotion.
On the right-hand side, you see the performance segment, which covers views, searches, and activities.
After the performance segment, you will find your latest post on Google My Business. You can create a stunning post to attract your audience.
Post Option in Dashboard
If your target is to rank high in Google, you have to focus on this option. According to my knowledge and experience, as digital marketing is concerned, most of your local business comes via this part of Google My Business. Let’s get the detail.
When you click on Google My Business Posts, soon you will get surprised by the dish Google offers you. Now, have a look in detail.
The options tell you why this segment is the most important for you.
Let’s have seen via a list:
Add update is for simply a post. It helps to bring real traffic to your website and boost your organic traffic.
Add event is important to create an event to attract your audience. Suppose you are a digital marketing trainer, you can create an event on Digital Marketing Career Course and bring your targeted audience.
People love offers. This offer segment can increase your conversion.
Last but not least, the product option helps to create a sellable product, which you can sell directly through your Google My Business account. Remember, it may be a physical or a digital product like a tool, software, etc.
Here is the detail for you. If you still have any question which I have not covered, please ask me in the comment below.
At the top left corner, you see the name of my business – Biva Technologies with the physical address.
Info Section of GMB
The name suggests that this section of Google My Business Account is for updating and deleting information.
Let’s see what options these sections cover.
Business name and type of business.
Location of Business Account which actually is your business address.
Business hours including special hours (if any).
Website and appointment URL (very important for lead generation)
Services, Keywords (levels) and Photos.
Google Local Listing Insights, Reviews, and Messaging
These three sections are important to check the status of your account. Let’s see in brief:
Insights show the total views, customer actions, phone calls, photo quantity, etc.
Reviews show how many reviews have you got. Remember it is the most important part of reputation management. The review can bring your User experience which is really good for SEO.
Messages are mainly a welcome message. It helps to grow communication between you and your customer or prospect.
Photo Option in GMB Dashboard
If you want to attract your customer and want to get more conversion, post
the stunning photos. As a digital marketing professional, I can ensure you that
more relevant photos bring more conversion.
GMB Website Section
If you want to attract your customer and want to get more conversion, post the stunning photos. As a digital marketing professional, I can ensure you that more relevant photos bring more conversion.
Like a regular website, you can upload photos, change themes, text, etc. So, according to all SEO parameter, it will help you a lot in your both Local SEO and Global SEO too. I shall discuss in detail with you including the benefits, purpose and how to use if you need more detail.
Importance of User Segment
You know it very well that your business is live on Google for 24 hours a day. Increase your google my business support using adding more users as site manager, owner or manager to optimize your business to the next level.
Google My Business deals with lots of additional options like add a new location, create an ad and custom Gmail.
to Manage Google My Business Location
This is one of the important parts for you to add more business in your existing Google My Business Account. Even if you want to remove any business from Google local listing, you can use it easily via manage location option of my Google Business Account. You can link another account too.
Already I have discussed the important parts of the dashboard of Google My Business. You can operate your Google Business via Google My Business Apps. You can avail this app for both Android and iOS.
How Google My Business Help in Ranking Higher
Before explaining the importance of Google My Business for ranking, I ask you a question.
How will you produce your web traffic?
I am waiting for your comment.
According to Moz, the Google local business listing brings 25% of organic traffic which is superb.
You know that SEO or search engine optimization is an ongoing process to gain organic traffic. According to the process, practice and methodology, I divide SEO into six important segments. These are:
eCommerce SEO and
Most of the cases major business listing directories help you in two major segments I have already mentioned – Off-page SEO, Local SEO. Now let’s see how does Google local listing help your SEO parameter.
I am gonna discuss why the local listing is very important for off-page SEO.
According to Moz, Google local
listing brings 25% of organic traffic which is superb.
I am gonna discuss why the local listing is very important for off-page SEO.
Before that, I just share some
important facts about Google My Business.
How to get more business from Local Business Listing
Before that, I just share some important facts about local business listing. What are convenient ways to use it!
Find a suitable place from the Google Map. Simply search in Google with your keyword. I have an example for you. Suppose you are searching for a keyword “digital marketing services near me”. When you search, you will find some results below your search bar.
If you think about how it helps SEO, then check the following points:
To rank high in Google, you have to know the ranking signals of the local listing business. These are:
5 Major Factors of Business Listing helps bringing Traffic
Focus Keyword: We know the keyword is the main component for any ranking factor. Optimize your Google My Business Account with your ideal keyword in the business title. It helps to grow more traffic.
User Experience: Most of the Local Listed organizations are serving either service or sell any product. So, review plays an important role here to grow your user experience. Remember, a good review is your key to success. It is a part of reputation management too.
Increase CTR: CTR stands for Click Through Rate. Google My Business helps to grow your CTR and also increase dwell time too. Even using Google My Business App, you can easily make calls directly.
Healthy Competition: Healthy competition is always good for any growth. Google My Business makes produce healthy competition with your nearest competitors. So, you have an eye on your competitors’ activities to bring your business rank higher.
Brand Awareness: This is the most important factor for any business. Grow your business to the next level with Branding. Google My Business helps your branding. You know how branding is important, so brand awareness increases the site authority because it gathers lots of visitors. You know we do SEO for gaining the authority of a website, so branding helps a lot in SEO.
First of all, I bade thanks all my readers who spend their valuable time to read this article. Hope you can understand How Google My Business Grows your Local SEO. In this article, I have tried to cover the most important parts of Google My Business. If you still have any suggestion or question, comment below. I appreciate your choice of choosing us.
Reference: Google, Yext, Moz, Hubspot, Neil Patel, Backlinko
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