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17+ Best Keyword Research Strategies to Become a Pro [Secrets]

17+ Best Keyword Research Strategies to Become a Pro [Secrets]

Are you a digital marketing professional? Are you looking for high performing keywords for your business? Don’t miss a single bit of this article. In this article, I am going to disclose the best keyword with a high conversion rate.

Keywords are search terms on the internet. In digital marketing, the keyword is a word, or phrase or collection of words that we search in search engines like Google, YouTube, and other platforms.

The keyword is the most important segment in digital marketing through which we can generate revenue.

Now I come to the most crucial segment. How to do in-depth keyword research for advanced SEO?

Keyword research is truly scientific. So you need to apply the best formula to get the best keyword.

Are you eager to know the name of the formula which can surely enhance scientific keyword research?

Here are the two important formulas for finalizing the best keyword. These are:

  • AIDA Model and
  • KGR

What is AIDA? How does it help in Keyword Research?

According to Ahrefs Blog, the AIDA is one of the best copywriting formulas. Let’s see how the AIDA model helps in research and ranking of the keyword.

The term AIDA stands for

  • A- attention
  • I- Interest
  • D- Desire
  • A – Action

Some people may say the above formula is only for eCommerce business. But with due respect to all of them, I can say that the above formula is equally important for any online business.

If you understand this one, you can easily use this formula to finalize your keyword for blog and affiliate marketing as well.

AIDA Model for Keyword Planning

Let me discuss the AIDA model in detail.

Here is an example for you to understand the AIDA model well.

Keyword according to AIDA model

  • A – attention keyword – smartphone
  • I – interest keyword – samsung smartphone
  • D – desire keyword – best samsung smartphone model
  • A – action Keyword – buy samsung smartphone S20 ultra

Here are some other examples to identify if the AIDA model is good for all niche.

Example 1

  • A – attention keyword – digital marketing
  • I – interest keyword – digital marketing agency
  • D – desire keyword – digital marketing agency price
  • A – action keyword – best digital marketing agency with price near me

Example 2

Here is another example for another niche. The niche is travel.

I have a question, how many of you love travelling?

Answer below at the comment section.

  • A – attention keyword – Darjeeling
  • I – interest keyword – best time to Darjeeling
  • D – desire keyword – places to visit in Darjeeling
  • A – action – cheap 5 day trip package to Darjeeling

Example 3

Here is one of the most trending searches on the internet. Let’s see.

  • A – attention keyword – earn money online
  • I – interest keyword – earn money online website
  • D – desire keyword – free earn money online website
  • A – action keyword – best way to earn money online

Example 4

Health and fitness is probably one of the most demanding niches. Let’s see the possible brainstorming keywords according to AIDA model

  • A – attention keyword – weight loss
  • I – interest keyword – quick weight loss
  • D – desire keyword – weight loss without exercise
  • A – action keyword – best weight loss product without side effect

Example 5

In this example I’m gonna predict a keyword and it’s AIDA model result.

  • A – attention keyword – blogging
  • I – interest keyword – earn money blogging
  • D – desire keyword – earn money blogging without investment
  • A – action keyword – how to earn money blogging six-figure without investment

From the above examples one thing is clear that the action keyword comes step by step. This type of keyword is generally lengthy too.

How Keyword Research Tools assist in Organic Keyword Research

Here I’ll discuss some popular and top-rated keyword research tools to identify the keyword for your business. Let’s see.

It is tough to find a keyword manually. Thus we depend on some tools. Remember, every Keyword Research Tool has separate algorithm to find the most appropriate keyword.

I personally recommend using the following keyword research tools to find keywords for your business or need.

There are no hard and fast keyword research tools for keyword research. I’ve used these tools because I’m familiar with it.

Here are the most popular keyword research tools from Beginners to Pro.

  • Google Autocomplete
  • Google Related Search
  • Google ‘People May Ask’
  • Google Trends
  • Quora
  • Reddit
  • Answer the Public
  • YouTube Autocomplete
  • Amazon Autocomplete
  • Keywordtool.io
  • Ubersuggest
  • Soovle
  • Serpstat
  • Keyword Shitter
  • Moz
  • Google Keyword Planner
  • LSI Graph
  • Ahrefs
  • Buzzsumo
  • SEMRush

The above 20 keyword research tools are my favorites. There are many other keyword tools. Anybody can use anyone.

Google autocomplete is the first keyword research tool to gather lots of keywords at a time. Look below.

google autocomplete keyword research tool
Google autocomplete tool

Google related search is another Google tools for getting most relevant keyword. Remember this section is the hidden treasure. So, it you use it properly, you can get more benefit of it.

Google Related Search
Google Related Search

Do you know what is the most important ranking factor in SEO?

The FAQ section. So, you can target Google’s People may ask or People also ask; section of your SERPs.

Using this you can get an idea of searched terms related to your topic, niche or keyword.

Look at the picture.

Google's People may ask or people also ask
Google’s People may ask or people also ask

Google Trends is the best Keyword Research Tool at all times. The name suggests that you can get the trending data or keyword.

Google Trends is a strong research and ranking parameter for advance keyword research.

Here is the screenshot for you.

Google Trends
Google Trends

Have you ever ask a queston in Quora?

Today Quora is the best keyword discovery tool for all digital marketing professionals.

You can generate questions from the seed keywords.

Here is the platform’s image.

Quora Suggestion Generator
Quora Suggestion Generator

Reddit is one of the most powerful community platform for researching keywords. when creating a keyword list, we have to concentrate Reddit.

If you know the benefit of community platform in digital marketing, you’ll never skip getting advantages from Reddit. It helps finding keywords as well.

Look at the picture below.

Reddit suggestion tool for finding keywords
Reddit suggestion tool for finding keywords

Answer the Public is my personal favourite keyword tool for research and ranking.

When building a keyword list, this tool provides the maximum variation.

The question can help you to judge popularity of keywords also.

If you want to crack how to get into google, keep focusing on Answer the Public.

Answer the Public for finding keywords
Answer the Public for finding keywords

YouTube autocomplete is very similar to Google autocomplete. So you can use this tool as well.

If you have target on vlog, or video content, dont skip it.

Look at the YouTube autocomplete image below.

Youtube autocomplete for finding keyword
Youtube autocomplete for finding keyword

Amazon autocomplete is mainly important for finding product based effective keywords.

Its functionality is similar to Google autocomplete, and Youtube same. Just remember, if you are looking for Amazon affiliate keyword research, must follow Amazon autocomplete.

Look at it.

Amazon autocomplete for product keyword research
Amazon autocomplete for product keyword research

Keywordtool.io is one of the best keywords research tools for SEO as well.

You can use this tool for getting search term popularity for multiple platforms.

You can get different keywords for different platforms like Google, YouTube, Bing, Amazon, eBay, Play store, Instagram, Twitter etc.

This is best tools for keyword research also. The better is if you buy its paid version.

Keywordtool.io keywords research tools for seo
Keywordtool.io keywords research tools for seo

Ubersuggest is one of my most favourite keyword research tools. Some people say it as Neil Patel’s keyword research tool as well.

Neil Patel is one of the biggest giants in Digital marketing. So, this tool is developed to solve multiple problems.

Ubersuggest is best on how to guide ranking on page 1 for cheap/affordable prices using its CPC, KD and other metrics.

Look at it.

Ubersuggest on how to do keyword research
Ubersuggest on how to do keyword research

Soovle Keyword Generator is another important tools of research when building a keyword list.

You can get keyword ideas from multiple platforms.

Look at it below.

Soovle keyword research tool
Soovle keyword research tool

SERPStat is also a good keyword research tool. When creating a keyword list, you have to concentrate on SERP results.

I personally recommend this tool to judge the organic keywords and paid keywords as well.

Look at this image below.

SERPStat, best tools for keyword research
SERPStat, best tools for keyword research

Keyword Shitter is a free tool to generate bulk of keywords. For newbies, who are looking for keywords can use this tool.

Unless you stop, this tool generates galaxy of keywords related to your seed keywords.

This tool looks like

Keyword shitter
Keyword shitter

Moz is another important keyword tool. Moz provides domain authority and page authority.

Even this tool helps you to count your competitors backlink as well.

Moz tool provides more relevant, research and ranking keyword as well.

Moz keyword research
Moz keyword research

Google Keyword Planner is mainly the best tools for paid keyword research along with its CPC, impression, click parameters.

You can use keyword planner to identify low to high competitive keywords.

Every digital marketer use Google keyword planner mainly for identifying paid keyword.

Google Keyword research Tool
Google Keyword research Tool

LSI Graph is one of the best research and ranking tools for long tail keywords. LSI stands for Latent Semantic indexing.

There are lots of ways to generate long tail keywords, among them the LSI graph is the best one.

Look at the image of LSI Graph.

LSI Graph
LSI Graph

Ahrefs is my most favorite premium keyword research tool. It is true that, Ahrefs helps in research and ranking as well.

Generating focus keyword to LSI Keyword is simply easy. Look below.

Ahrefs, SEO keyword search
Ahrefs, SEO keyword search

SEMRush is another premium level of SEO tools. It helps to find low competition niches.

There are some similarities with Ahrefs. Its magic keyword tool section helps in research and ranking.

Here this tool looks like.

SEMRush Keyword research Tool
SEMRush Keyword research Tool

Buzzsumo is the best content marketing and analyzing tools. You can check the parameters of social content such as number of shares.

If you mainly focus on social traffic generation, Buzzsumo is the perfect one.

Here is the image.

Buzzsumo
Buzzsumo

Now, I’ve a question.

Which keyword research tool is your favourite?

Comment below. I’ll wait for your valuable opinion. May be it would be new one.

How do Keyword Research Tools help in keyword discovery?

It is very important to make a solid keyword for your business. Remember, if you don’t make a list of keywords, you’ll never finalize your keywords.

Before that, we have to know the type of keywords. Here is a list.

  • Head or Short-tail keyword
  • Mid-tail keyword
  • Long-tail keywords

Remember, the long tail keywords have more conversion rate. Do you know why?

Popular Types of Keywords for Research and Ranking

Look at the example below. Suppose your niche is digital marketing.

  • Head Keyword – Digital Marketing
  • Mid-Tail Keyword – Best Digital Marketing Agency
  • Long-tail keyword – Best Digital Marketing Agency with pricing

Now you may ask why long-tail keywords are performing well? Here is the explanation.

Head keyword – “digital marketing”

Can you guess why someone searches “digital marketing”?

There are three broad probabilities of it.

  1. To know the term, definition, etc
  2. To get digital marketing services
  3. To get digital marketing training

So head keyword is basically an attention keyword as follows AIDA model.

Now I come to the second one.

Mid-tail keyword – “digital marketing agency”.

This keyword has more clarity. It indicates specification. It is the interest section in Keyword in the AIDA model.

Now come to the long tail keyword. Look at the example.

“Best Digital Marketing Agency with pricing”

This keyword has a more clear focus. It is based on two major segments of the AIDA model.

“Desire and Action”

The person desires to take digital marketing services from the ‘best’ digital marketing agency, so he needs pricing.

This keyword has more clarity towards conversion. Long tail keyword helps to grow CTR.

Now come to another pros and cons of head keyword and long tail keyword.

Pros of head keyword

  • Huge search volume
  • More information available (non-specific mostly)

Cons of head Keyword

  • Less user intent
  • High competition

Now look at the pros and cons of long tail keyword

Pros of long tail keyword

  • More clear search intent
  • Low competition

Cons of long tail keyword

  • Low search volume
  • Narrow result.

One thing I would like to clear. The long-tail keyword is more useful for easy ranking. Now you decide what to do next.

What is the best keyword planning for research and ranking?

Truly using various tools you can easily make a list of long tail keywords. I personally prefer to take those keywords where you can find questioning intent.

Here are some tips for you when you’ll use the tools to make a list of keywords.

  • Pick a topic or niche. For example, digital marketing
  • Make a list of keywords from Google Autocomplete, Google related search,. Google’s ‘People May Ask’
  • Use Quora, Reddit, Amazon autocomplete (as needed)
  • Pick keyword from Answer the public
  • Check if it is (keyword or niche) trending
  • Verify the search volume
  • Make LSI keyword using LSI graph
  • Analyze competitor keyword
  • Check allintitle and allinurl
  • Judge keyword difficulty using Ahrefs
  • Tally organic and paid traffic comparison with Ahrefs
  • Use the KGR formula to finalize the keyword.

Put the researched keywords listed in Excel files or Google Sheets accordingly. I have a guide for you.

Look at the picture and create columns in excel or google sheets as directed.

Tips for you: use alphabetical suggestions while searching for Google autocomplete.

Here are the details about the steps:

Pick a topic or niche

Digital marketing is mostly niche related. So choose a topic or niche first.

Here are two ways to pick a niche or topic.

  • Select with your passion
  • Choose random

Suppose you love traveling. So choose the travel niche.

Remember, if you choose a niche from your passion, you will not bore to work. So that is the best option.

But if you are hired by any organisation for keyword research, you can easily get your niche because the organisation is working on. In that case, you can easily get a niche.

Start finding keywords from Google Autocomplete, Google related search, Google’s ‘People May Ask’

Google is the best tool for keyword research. We all know that Google is search engine giant.

Apart from it, Google helps us to understand the demand of a keyword. Are you eager to know how?

Here are 5 methods to find a keyword.

Using Google Autocomplete

Look at the image below. Here you can understand the autocomplete method. The Google autocomplete helps you to gather huge keywords for your niche.

Tips for any autocomplete tool. But Google autocomplete is best for general purposes. But if you target ecommerce (product base) use Amazon autocomplete.

Always use alphabetically order one by one (a-z). Look at the image below. It has an advantage.

If you search alphabetically, you can gather at least 50 keywords easily. Most of the keywords are phrase matches.

Use Google Related Search

Google related search is also very crucial in the form of keyword research. When you search anything in Google, you’ll get related keywords at the bottom of the SERP page.

Collect the keywords for future use.

Use Google’s ‘People May Ask’

Google’s ‘People May Ask’ is the best suggestion towards keyword research. Basically the keywords having questions in it have the most relevancy and CTR. Never miss it.

Look at the picture below.

Now make a list of it. It is a good practice to make your keyword list in Excel or Google Sheets.

Use Quora, Reddit, Amazon autocomplete (as needed)

How many of you are familiar with Quora? Quora is not only a question answer platform, rather it is one of the best tools for keyword research too.

If you search any topic on Quora, you’ll automatically get some questions people (may) ask regarding that topic.

Look at the picture, here you’ll get the ideal I’ve shared.

Not only Quora, use Reddit for the same. Probably you know that Reddit is one of the most popular social community platforms. So, you can understand the importance of it.

Here is a picture for you to find keywords from Reddit.

After finding all keywords, put them in your Excel file or Google Sheets. Remember, the questions are mostly asked to solve a problem. So, you can target those keywords always.

Now I come to you about Amazon autocomplete. It is the same as Google autocomplete. One thing you must remember is that you have to use this technique if you are running an ecommerce store or target product keywords. You can use the same technique in any ecommerce website like Flipkart, Indiamart, AliExpress as well.

Pick keyword from Answer the public

If you really desire to get the maximum question keywords, you can’t ignore Answer the Public, This awesome tool can provide a galaxy of keywords with variations. So, choose your preferable keywords and put them in your Google sheets or Excel.

You can use the trick there. In Answer the Public, you’ll be able to get data alphabetically, which is simply important.

Check if it is (keyword or niche) trending

Trending keywords are easy to rank. So, always use the trending keyword to rank. Check the trends country wise, region wise along with the trending graph yearly, or mentioning a particular time span

Look at the image below.

Verify the search volume

Search Volume is the key factor. Even in blogging it is the main factor for gaining traffic to websites. So, search volume is important. Even as a beginner, you can easily target a keyword having a search volume of at least 100. The best practice is to concentrate a decent amount of search volume with low competition.

Here one fact I’m sharing. The search volume depends on various parameters. So always try to check the search volume trends. From this example you can understand it clearly.

Suppose you are targeting a keyword like ‘Christmas gift items for girls’ it does not have demand throughout the year. On the other hand, if you are targeting a keyword like ‘digital marketing career’, it may have decent search volume. Thus, taking a keyword with a decent search volume is an additional advantage.

Here I’ve a suggestion. Try to take a keyword having a search volume of minimum 100. More search volume with low competition is a good keyword research parameter mainly for blogging.

Make LSI keyword using LSI graph

LSI keywords are very important to rank faster. LSI stands for Latent Semantic Indexing. Do you know the meaning of those words?

Let me explain. Even if you are a beginner this LSI keyword will help you a lot.

Latent means – dormant. We all know the dormant volcano has a huge chance to burst anytime. So the LSI keyword has the same potentiality.

Now I’ll discuss about the importance of LSI graph keyword research.

IN BLOGGING AND AFFILIATE MARKETING WE ALWAYS TRY TO USE THE LONG TAIL KEYWORDS WHICH PERFORMS BETTER.

Analyse competitor keyword

Competitor keyword research is the most important technique to rank easily. It is easy to find the curious in which your competitors are ranking and you have to use those two years in your content to rank faster.

Always remember computer keyboard analysing is already job. If you’d like to rank at beat your competitor you have to know the keywords in which year computers are ranking on.

Check allintitle and allinurl

If you focus in depth keyword research, you must have to focus on all in title and all in url. These two parameters guide to identify how many times you are targeted keyword is used in SERPs. So to rank higher you have to count number of all in url and all in title.

It is also a parameter to identify the competition of a keyword. So don’t keep this step.

Here is a formula to judge all in url and all in title keyword.

Judge keyword difficulty using Ahrefs

Use the advanced keyword research technique with the customisation of keyword difficulty, minimum search volume and include and exclude section using Ahrefs.

We all know Ahrefs is the best keyword research tool for almost every keyword research. Use the advanced method of this tool to identify the targeted keyword.

Here is a video for you. Go to the video to identify how to use advanced methods in Ahrefs.

Tally organic and paid traffic comparison with Ahrefs

Apart from keyword difficulty the prediction of pay traffic and organic traffic is an important factor in keyword research. Ahrefs guides us to identify if the keyword has potentiality for organic search for paid search.

Use the KGR formula to finalize the keyword

Keyword golden ratio is popularly known as kgr formula. You can easily understand one thing that if you want to rank your Keyword mainly for affiliate marketing, you have to follow keyword golden ratio formula.

Look at the formula below.

Three parameters you have to maintain before starting you are golden ratio formula.

  • Search volume is around 250
  • Keyword difficulty is  0.25
  • Check the number of allintitle result

Here is a picture for you. I think with this picture you can easily understand how to get the keyword golden ratio keyword accurately and easily.

The formula is KGR = number of all in title results/search volume

Remember, the KGR should satisfy the difficulty below 0.25.

keyword golden ratio
keyword golden ratio

Summarized My Thought

Keyword research is immensely important. From blogging to affiliate marketing, the keyword research has no alternatives. But one thing you have to remember is that you have to focus on the purpose first.

From the above you can understand how to do keyword research for your business.

My Final Thoughts

From the above step by step keyword research, you can learn how to do keyword research for your online property. The best result comes from the best practice. I hope this article will help you to identify the best keyword for your online business. Stay tuned and comment below for any question, suggestion or inquiry.

FAQ on Best Keyword Research Strategies

What is AIDA?

AIDA stands for
A- Attention
I – Interest
D- Desire
A – Action

What is the Best Free Keyword Research Tools?

There are many free keyword research tools available. Some of them are:
1. Google Keyword Planner (mainly for SEM/PPC)
2. Google Trends
3. Google Autocomplete and Related Search
4. Answer the Public
5. Soovle
6. LSI Graph
7. Ubersuggest (Limited)
8. Quora

What is the strategy of effective keyword research?

Follow the steps:
1. Find the niche or category.
2. Find the Keyword using Google Auto Complete
3. Make longtail keyword
4. Have eye on competitor
5. Make a list of Keyword and organize
6. Make a list of LSI Keywords
7. Check the Competition, Keyword Difficulty, CPC, Search Volume
8. Use the keywords in your blog, article or others.

How to Find Profitable Keywords?

Finding profitable keywords are easy. Follow the steps:
1. Pick the niche.
2. Use Google autocomplete, Google Related Search, Ubersuggest, Ahrefs and other Keyword Research Tools to find niche related keyword.
3. Make LSI Keywords using LSI Graph and prepare a list of keywords.
4. Use Answer the Public and Google’s ‘People also ask‘ to find the ideal questions and make a list.
4. Check trending in Google Trends.
5. Verify KD, CPC, Search Volume and use those.

What makes a Good Keyword?

A good keyword must have the following:
1. Average search volume. (min 1000/month)
2. Relevancy
3. Fair Competition
4. Strong conversion rate.
5. Allintitle

What is the Best Keyword Research Tool?

There are many keyword research tools available in the market. According to need and productivity it depends. According to me these are the best keyword research tools:
Paid Keyword Tool:
Semrush
Ahrefs
Moz Pro

Free Keyword Research Tool
Google Trends
Google Auto complete
Google Keyword Planner (Google Ads)
Ubersuggest (limited access)
Soovle
LSI Graph
Quora
Reddit
Amazon Auto Complete
YouTube Autocomplete

Note: Every tool uses its own algorithm. So, always the result may be different. For keyword research, it is better to use a combination of paid and free tools along with strategy.

Role of Top Digital Marketing Agency in 2020 [Reveals]

Role of Top Digital Marketing Agency in 2020 [Reveals]

Digital Marketing Agency: Are you looking for steady business growth in 2020? 2020 is the ideal year to rank your business to the next level, with the help of the right method and technologies. Digital Marketing Agency is one of the ultimate digital marketing solutions for steady business growth.

I hope you’ve looked around and understood the importance of digital marketing today. According to statistics, almost 90% of companies and organizations are taking their business online.

Digital marketing agency services always focus to grow any business to the next level with the help of the right internet marketing service. It is a more result-oriented method of marketing. Here we will discuss the top 9+ highly recommended digital marketing agency services for your business.

Your business size does not matter today. Suppose you are an owner of an eCommerce store of a particular item; you will definitely need the right strategy. So, if you want steady business growth, you will have to hire one of the top digital marketing agencies.

Here in this article, I am going to discuss what a digital marketing agency does for business growth (online business growth).

Before getting into the main topic, I would like to draw your attention to statistical data.

Do you know the share of Search Engine Market Worldwide?

According to Statcounter (Nov 2019), the Google search engine has 92.71% of market share which is simply a huge one.

So, you can understand why your business must be visible on Google! Apart from it, your business should be ranked well in Google.

The web marketing services helps from making strategies to get the conversion (maximum). If you want steady business growth, you need to concentrate on the whole digital marketing services. 

What does a digital marketing agency do?

It is obviously one of the most relevant questions. Here is a list of what the top digital marketing agency actually does. Here is the most needed digital marketing services list for almost every online business.

  • Business Strategy and Planning
  • Brand Promotion
  • Local Business Listing
  • Content Writing and Marketing
  • Social Media Optimisation (SMO)
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Lead Generation for Business
  • Email Marketing
  • Mobile Marketing

From the list, you can understand what Digital Marketing Agency actually does!  It is sure that the Digital Marketing Agency overall helps to grow your business.

Let’s come to the details. Don’t miss a single word. It comes from research and case studies.

Why is the top Digital Marketing Agency Business Plan in 2020?

If you have the right strategy for your business, you will definitely find the ideal goal. You can understand, a successful business depends on many parameters. Among them, the best one is the right business strategy and planning. Do you know what business strategy and planning includes?

The right business strategy and planning includes the following thing.

Make a business blueprint

Making a business outline is next to important. The digital marketing agency helps you to online marketing solutions making an ideal business blueprint. The business blueprint mainly depends on “4M”. Do you know what “4M” is?

The “4M” stands for:

Methods of Business

The methods of business are mainly the way you choose for your business growth. According to my digital marketing knowledge and experience, the primary need to grow your business in 2020 is to Create web property.

Now, you may think, why?

Whatever your business is, you must have at least one web property. Do you know what web properties are? Here is a list of it. 

  • Website
  • App
  • Social Media Pages and Accounts
  • Local Business Listing (eg. Google My Business)
  • YouTube

Website: Website is very important for any online business. Today creating websites using WordPress is very easy. Not only WP, there are other platforms available for your business needs. If you run an eCommerce store, you can make your online store using Shopify or WooCommerce. 

App: Today almost 85% of people use Smartphones. So you can understand how important the app is today! Even lots of reputed organizations create their Apps and generate more profit. Mainly Android and iOS apps are very demanding today.

Social Media Pages and Accounts: Without Website and App, there is another most important web property and that is Facebook Page. Social Media Optimisation is a very essential part of today’s business. Even for branding and communication, the Facebook page is very crucial. Lots of reputed companies prefer Social Media Marketing to generate accurate traffic to their business. Apart from Facebook, LinkedIn, Twitter, Instagram, Reddit are good platforms for your online presence. 

Local Business Listing: Local Business Listing is next to important for every small business. If you are any type of service provider or run any shop, the local business listing is a must. You can trust Google and Bing because they are the leading business listing platforms that help your business boost in the right way. Apart from Google and Bing, there are other business listing platforms like Apple, Amazon etc. You can list your business according to the business type. In my personal opinion, Google My Business is the best one. 

YouTube: Are you interested in watching videos? This is the cause of Youtube success stories. Today YouTube is very important for Branding too. So, if you are in search of good business growth, you must appear on YouTube. Create your channel with your Business name (recommended). 

As per my personal opinion, all 5 things are important for your business. 

Money for Business:

Do you know nothing is free today! So, you have to make the right investment planning for your business. Remember, the right investment at the right time to the right place is the primary step of your success.

You may have a question.

Do you know the digital marketing agency’s business plan? 

Suppose if you are planning to make a budget for your business, first start with creating a website. Always remember, your budget for a business depends on the mode of your business. Today there are lots of platforms that offer you a free website. You can start creating a FREE website. 

Here, I have something to say. For business reputation (BRANDING) you just need to create your own website with your own Domain. 

Creation of Facebook Page, YouTube Channel along with Google My Business are absolutely free. 

So, why are you waiting? Start today. 

If you already started, a great job.

Mechanism needs for Business:

The mechanism is the most needed for any business. If you have a plan to run your business successfully you have to use the right mechanism for your business needs. 

I can see one thing, mechanism depends on the technology, business channels and the tools or software which can help your business as the most important additional part. 

Suppose you are running a business of e-commerce. For that case, if you are creating your website with Shopify or WordPress WooCommerce it will give you more benefits than creating a website in normal HTML. This is the mechanism used for your business needs.

Now I will come to you with another example. Suppose you have a website with your brand name. You are providing a service to your customers. Do you know how your customer knows you? 

You have to use the mechanism or the tools, whatever you say for your business reach. So according to my knowledge and experience, the most essential part is hidden with the use of your mechanism. 

role of digital marketing agency
role of digital marketing agency

Manpower resource to run Business:

It is really tough to handle your business without any manpower. Manpower can help you to grow your business. If you don’t have enough manpower, hire top digital marketing agencies for the right plan and investment for your business. 

Small business means less manpower. So, for that case, you can consult for web marketing services from a top digital marketing company in India

What is Branding? Why is it important?

The real identity of your business is your brand. If you’re looking for steady business growth, brand promotion is very essential. 

Basically a brand is a position that is established for a particular purpose. The prospects and customers get experience based on communication and commitment. 

So, you will understand why a brand is very important mainly in 2020.

One thing I can assure you about branding is, it helps to reach the touchpoint of your customer.

Let’s look at an example. Suppose you have a restaurant, and it is famous in your area and the surrounding area, you will get more customers. Your brand measures the UI/UX factor. 

What have we learned from the above example? 

If you provide the best services, your brand will flourish. So, to me, brand promotion is very essential to every digital marketing agency. 

How does a Digital Marketing Company help in Branding?

Now come to the point, basically, digital marketing companies can help to build the right communication with the prospects and customers. Even top digital marketing companies in India help to educate the customers through branding. 

For brand promotion, the top digital marketing agency uses various channels. Among them, the most important and popular channel is social media. 

Every company should have the right setup for brand promotion. Unless and until the success will not be achieved. 

Local Business Listing

If you are looking for steady growth you have to concentrate on the local business listing. 

Local business listing is nothing but to enlist your business to the reputed business directories.

One of the most famous local business listing platforms is Google my business. Using Google my business you can enlist your business, get reviews about your business, mention your business hours and lots of.

If you are running a small business, the local business listing is a must. There are two reasons. 

Google My Business
  • The primary reason for using a local business listing is to make a bold presence of your business.
  • The second reason, it increases your branding. 

Bing also provides the local business directory to enlist their business. There are lots of local business directories available in the market. Though some of them are paid, yet you can get some free platforms for enlisting your business.

Content Writing and Marketing

A web-property is useless without content. For every online presence, the content is next to important. 

Writing content is an art. Content marketing companies take the most important role. Remember, your online success also depends on the content.  

Once Bill Gates said,

“content is king”.

Bill Gates

Still, they (content) are valuable. 

The content should be well decorated, useful, informative, appealing and more specifically helpful.

Not only text content, but the graphical content like infographics, images, videos, eBook, press releases are also some examples of content. 

Not only writing content but also content marketing is very essential for the right business growth. 

It is always better to hire a professional content marketing agency for your content promotion. Remember, the right promotion of content is the secret of your business growth. 

Social Media Optimisation (SMO)

Social media optimization is also essential for any business growth. According to statistics, social media optimization (SMO) is the best way to increase engagement.

The right SMO strategy is the success key of any online business. It also helps to increase brand awareness.

Here are the top 6 benefits which you can get from social media optimization. 

  • Brand awareness and authority
  • Minimal investment to reach maximum people
  • Drive more traffic
  • Lead generation
  • Search engine ranking improvement
  • Helps in sales increment

Google loves social traffic. So ranking your website in Google, social media optimization is crucial.

Do you know why social media optimization is important?

Social media optimization ensures a strong presence on the internet and establishes brand authority. It actively and passively increases the reach. 

Apart from the above, social media tried more traffic and helps to generate Ideas leads to your business. 

Social media optimization also improves search engine ranking. If you want a good amount of traffic to your business or website, use social media optimization

Why is Search engine optimization (SEO) important in business?

According to internet marketing experts, Search Engine Optimisation (SEO) is a continuous process. If you want the organic search traffic to your business, start Search engine optimization (SEO). 

Search engine optimization is based on 4 major practices. 

  • Technical Search engine optimization
  • On-page Search engine optimization
  • Off-page Search engine optimization
  • Local Search engine optimization

You can easily understand that Search engine optimization (SEO) has no alternatives to gain organic traffic. 

Your organic ranking is next important to get more conversion. Almost maximum digital marketing companies in India focus on the four Search engine optimization (SEO) practices

Technical SEO – details to improve your search engine ranking organically to indicate and reduce any technical issues.

On-page SEO – it is the anatomy of a website through which you can understand how to represent your website for good organic results.

Off-page SEO – office issue is one of the most ranking factors of your website. You can generate laws of referring traffic to your website using the off-page SEO practices. 

Local SEO – already I have told you about the importance of Google my business. The local tissue helps to increase search engine ranking with a good business conversion. 

How Does Search engine marketing help to increase your business?

Search engine marketing is very important to rank your business to search engine result pages (SERPs). Consult top digital marketing companies to get instant results.

The advertisers or business owners have the opportunity to bring their ads in front of the targeted customer. 

Search engine marketing helps to fulfill the process from lead generation to conversion. 

The business promotion starts from here. If you are able to promote your business to the right person, you will achieve your goal and make a conversion more. 

Keyword research is very important in search engine marketing. Even if you are able to bid the ideal keyword with the ideal price, you can able to generate the highest conversion. A good campaign depends on it. 

Remember, to run the best profit, you need to detect negative keywords for your campaign.

Pay per click advertisement is one of the most crucial parts of search engine marketing. If you want the conversion to your business the search engine marketing is an ideal option.

Why is social media marketing very important for business growth?

Social media marketing is essential today. SMM or social media marketing has an aim to share content through social media platforms. 

To reach the exact audience using social media marketing, first, you have to make a plan. You can hire one of the top social media agencies to generate your social media marketing campaign. 

What are the major social media marketing goals?

This is one of the most important and interesting questions. The major social media marketing goals are:

  • Brand identity, awareness, association, and promotion
  • Generate more website traffic through social channels
  • Conversion building
  • Here are some crucial tips for social media marketing.
  • Always choose your target audience.
  • Produce shareable content.
  • Consistency
  • Competitors tracking
  • Content promotion using social media marketing.

Why is Email Marketing important for any online business?

Email marketing is the most successful Digital Marketing Channel. It is more conversion-oriented, Email Marketing delivers the highest ROI.

According to research, Email Marketing can provide up to (in some cases more than) 100% CTR.

What are the benefits of Email marketing?

The benefits you’ll get from email marketing. A successful email marketing agency always focuses on email marketing to generate more conversion. Email marketing is essential because:

  • Best ROI (Return on Investment) model
  • Cost-effectiveness
  • Global audience reach with instant and deep impact
  • Able to reach easily to an engaged audience
  • Easy to manage and share globally
  • Targeted messages delivery with automation
  • Revenue Generation.

In 2020 is a great year for email marketing. So, if you want to rank your business and generate more revenue, choose the best email marketing strategy with the best email marketing agency. 

Apart from the above, the top digital marketing companies provide other important services like Mobile Marketing, SMS Marketing and so on. 

My Final Outcome

2020 is a great year for online business. Even in the lockdown period, business promotion with a digital marketing agency like Biva Technologies is the best way to promote business online in the right ways. Almost everybody loves to rank higher. So, for ultimate growth, every company or individual needs a dedicated digital marketing team. If the companies do not have that, simply hire any Digital Marketing Agency. The Digital Marketing Agency helps in steady and rapid growth for your online business. It performs from making a strategy to generate conversations in the right way.

FAQ on Role of Top Digital Marketing Agency in 2020

What services does a Digital Marketing Agency offer?

Digital Marketing Agency offer the following services:
SEO or Search Engine Optimization
SEM or Search Engine Marketing
SMO Social Media Optimization
SMM Social Media Markting
Content Marketing
PPC or Pay Per Click Advertisement
Email Marketing
Mobile Marketing
and more related to business promotion.

Is Digital Marketing easy?

In a word I cant answer this. Rather instead of easiness or toughness, it is more tricky. Having proper knowledge is the primary key to success in digital marketing.

How do you price Digital Marketing?

According to Biva Technologies, the price is always based on requirement. It entirely depends on your target. We try to provide best ROI.

What are the important skills in Digital Marketing?

5+ skills a Digital Marketing professional must have
1. Understand the business need.
2. Prepare the right strategy.
3. Choose the right channel like SEO, SEM, SMO, Email Marketing, Content Marketing, etc.
4. Take care of ROI with creativity and analytical ability.
5. Start taking action like campaign according to need.
6. Monitor the action.
7. Analyse and moderate (if required) with case study.

3+ Bold Impact of Social Media: The Game Changer in 2020

3+ Bold Impact of Social Media: The Game Changer in 2020

Have you ever thought about the impact of social media on your business growth? According to Statcounter Data, 65.97% of people use Facebook. So, why don’t you think to develop your business using social media? Not only for business development, but social media also plays an important role in customer relationships too.

This article is about the impact of social media mainly on business development using social media channels

We all are well aware of the importance of marketing in this decade. You know how important digital marketing is going to be in this era! There are certain causes.

Social media helps to enable online activity. It is a good parameter for building rapport too.

Here are some probable causes behind the huge influence of social media mainly in the development of online business.

Role of Social Media: The Game Changer

The role of social media is multidimensional. It can really help to auction the proper bidding to bag the real success into your business. The most hilarious strategy is to love the communication between your prospects. 

On the other hand, success depends on the strategy and the strategy depends on the goal. So, to fulfill a real achievement, social media has no alternatives. I shall have an example for you.

Suppose your goal is to sell a high-cost affiliate product (competitive) through your website. For that, you have to make a proper strategy with suitable promotional methods. The impact of social media is quite faster to grab the attention of your targeted audience even faster than a search engine. 

You may ask ‘HOW’?

The reply is ‘very easy’. The availability of easy communication along with the right person to identify within a very short duration is the recipe for your social media impact. 

The Positive Impact of Social Media to Help Business Growth

It is a very crucial question. To grow business today, social media plays three major roles. Using social media, one can easily grow his brand awareness, traffic, reputation, customer relationship, and others. 

If you are thinking about your business without social media, then read the section first. Here are some Positive Impact of social media advantages which can help you all ways to grow your business to the next level. 

If you want business growth today, mostly, you have to depend on social media at least once.

Here are three major benefits of using social media for business growth.

  • Brand awareness
  • Influence marketing
  • Trust building

Impact of Social Media in Brand Promotion

How many of you want to grow your CTR? The CTR or click-through rate majorly depends on branding. Hence brand awareness is becoming a top priority for marketers. 

If you need to grow business to business (B2B) or business to customers (B2C) relations, your brand will be the final word for success.

Here are some major steps of brand building using social media

The Logo is the Real Identity

If you run any business, you need to showcase your logo as your business icon. So creating a logo is next to important for brand awareness. 

Always remember, your real identity is your logo. I have one suggestion, try to create a logo according to your business goal or product or service goal.

According to Canva blog “a successful logo is the anchor of a brand”. The beauty hide in this sentence is every logo is designed to display the philosophy of a brand. 

Here you must aware of your logo’s color combinations very well. Colour in a logo can help to represent the purpose and the type of business as well.

Regularity in Social Media Engagement

In this decade almost 2/3rd of internet users access social media. To get 360-degree of success through branding, social media engagement has no alternative.

Always try to make more engaging content for your social media strategy. 

If you run an online business, whatever the size of your business, your brand must be popular. Social media helps in branding. As a Google Certified Digital marketing consultant, I personally recommend spreading your brand across all social media platforms.

Try to be consistent with various types of content like infographics image video quotation text message Aaj and your business or service blog etc in social media platforms. 

impact of social media
impact of social media

I can suggest you one interesting thing to promote your social media strategy. You can try I am a compelling and related story to social media platforms like Facebook to grab the attention of maximum prospects.

Remember top companies are doing the same thing to grow their success ratio. It can help you in two ways. The first one is your prospect can think of your brand as a genuine one. Number 2 brings more social media traffic if you to make your story vital.

According to my knowledge and experience, I can suggest one methodology for gaining success in social media traffic generation for your business.

Your sincere and caring touch can help your brand promotion in a natural way. Never lose transparency. A good brand always carries transparency at the highest level.

Post and Publish Shareable Content

Social media engagement depends on various things. Among them, the relevant insurable content is the most important part. If you frequently post relevant and shareable content within your social media platforms, the impacts of social media in your business.

Advantages of Social Media Marketing

Here are some social media advantages which can help you all ways to grow your business to the next level. Let’s see

  • Positive Impact on Customer Relation
  • Influencer Marketing
  • Huge (quality) Inbound Traffic
  • Ranking organically in Search Engine Result Pages (SERPs)
  • Good Conversion Rate
  • Brand Loyalty and Authority
  • Cost-Effectiveness
  • Marketplace Insight Growth
  • Leadership
Source: Biva Technologies’ YouTube Channel

Sum Up

The impact of social media is very influencing. Today if you think to develop your online business growth in this era, always go with social media. The hidden recipe of customer relationships is the pillar built by social media. If you understand the positive impact of social media on business development, probably you can run your business to the next level.

FAQ on Impact of Social Media

  1. Why Social Media is important in online business?

    Social Media is important in every online business because:
    Brand awareness
    Influence marketing
    Trust building

  2. What are top 3 advantages of Social Media?

    The top 3 advantages are:
    1. Interaction with the customer.
    2. Brand Awareness.
    3. Marketplace insight growth.

  3. What are the best social media platforms?

    Social Media platforms varies from business to business. In general here are top 5 social media platforms every online business can follow:
    1. Twitter
    2. Facebook
    3. Linkedin
    4. Reditt
    5. Instagram

9+ Best WordPress Plugin You Must Need in 2020 [Secret]

9+ Best WordPress Plugin You Must Need in 2020 [Secret]

How many WordPress plugins are you using? What is your favourite plugin? Which plugin is not your favourite? 

We know a newbie can create a stunning website using WordPress. The beauty of WordPress is you can easily customize with many templates or themes and plugins or add ons. So if you are a WordPress user, you cannot deny the importance of WordPress plugin. 

Here is a list of the most important plugins for WordPress. These plugins are for basic needs. If you are a blogger or an e-commerce (by WordPress) store owner, you have to use such plugins.

So, without wasting your time let’s dive into the main part of the content. Remember, the following WordPress plugins are my personal recommendations. So, if you use another plugin, you can comment below. 

Site kit by Google

Google is the number one search engine today. According to StatCounter’s statistics, the search engine giant Google produces 92.95% of searches. So it is always challenging to rank higher in Google. 

So, if you get any plugins mainly designed for Google data, is it not excellent?

In this era, the site kit by Google is a recommended plugin. I personally recommend this plugin because of three reasons. Do you know why?

  • One window Google important tools.
  • Easy to customize.
  • Faster to get alerts.

It is one of the most important plugins recommend by almost 75% of bloggers today. 

Now have a look, what tools are available in site kit by Google services.

Look at the list below: all services start with the name of Google. Have a look. 

  • Search console
  • Analytics
  • AdSense
  • Page speed insight
  • Optimize and
  • Tag manager

Look at the details of the Google services listed above. 

Google search console service

Google search console service is basically helping us to get a direct insight into your website data. Apart from it, the google search console helps to detect any issues like coverage issues, indexing status and so on. The site kit by Google helps us providing the following information.

  • Number of clicks
  • Total impression
  • Average CTR (Click Through Rate)
  • Average position

Google analytics service

Google Analytics is one of the most important tools for getting information about your website. Google Analytics provides information like a number of users, amount of sessions, bounce rate, session durations, demographic data, location of traffic along with real-time traffic. Even you can get data like traffic sources, whether they come from organically or they come from other sources like social, direct or referral.

Google AdSense service

If you want to earn money online, there are many ways. One of the best ways is to earn money online is by using monetization with Google AdSense. 

If your site is monetized with Google AdSense, you will have to look at the data of Adsense. 

You can get data like 

  • Number of clicks, 
  • Impression, 
  • Ads revenue
  • And so on

Using Google AdSense services. The Google AdSense service helps you to bring all sorts of Adsense data like a number of clicks or impressions. Even you can get data about CTR through this WordPress plugin.

Google Page speed insight

Nobody loves a slow website. So today loading speed is one of the most important factors for ranking higher in SERPs. To check your site loading speed and check any loading issue, the best tool is google page speed insight. 

Here you will get two things together after analyzing in Google page speed insight service.

  • Page loading time for both mobile and desktop
  • Field and lab data including the first contentful paint, speed index, and others.

Google optimize service

Google optimize is mainly used for testing your website which helps to drive matric based design solutions.

After putting the optimizer container ID, you can test your website. It is mainly used to verify a/b testing. 

Google Tag Manager Service

Google tag manager or GTM is the most useful tool in digital marketing. Using Google tag manager, you can trigger other google services like analytics, Google ads, Adsense into your website. 

The beauty of the tag manager is you can trigger multiple services under a single umbrella.

Yoast SEO WordPress plugin

Yoast SEO is one of my favorite WordPress plugins always. This plugin helps to grow your SEO score. You can check three important things using the Yoast SEO WordPress plugin.

  • First, check the keyword density
  • Second, readability check
  • Third, Put the keyword

Apart from the above, you can generate an XML sitemap using this plugin. 

For SEO, one of the most important things is to put SEO titles along with meta descriptions within the right pixel length. Yoast SEO helps to provide that. 

Here are some Yoast SEO features available. 

  • Customize content, media, taxonomy, archive, breadcrumbs, RSS
  • Integrate webmaster tools
  • Use built-in tools like import-export, internal linking bulk editor, file editor, etc. 
  • Connect your social media profile or pages

In a word, the Yoast SEO is a premium level SEO plugin. The plugin is available for both free and paid versions. Remember, the paid version always provide some premium features.

Social share WordPress plugin

Social sharing is very important for many reasons. Probably you have heard the word “GO SOCIAL” each and every SEO specialist like this. 

Today is your website does not include any social sharing options, your website is treated as worthless. Let’s see in brief how social media help us. 

Social media helps to make content viral through many social media channels. More viral content can bring the most traffic to your website. So, making your website viral, you have to use social sharing WordPress plugin like social media share buttons and icons. 

You can use any social sharing WP plugin like sassy social share, simple social media share button and many. 

Do you know how the social sharing button help us?

The social sharing button helps the readers to share the content with others. You probably know 70% of active users spend more time on social media. 

WordPress WooCommerce Plugin

If you want to make your online store using wordpress, the WooCommerce will have no substitute. So, as need suggests, the WooCommerce plugin is becoming an unavoidable plugin today.

Everybody dreams to have their online store. Mainly in this era, most people have owned their virtual shop. 

There are other platforms available like Shopify, but WooCommerce WordPress plugin can help to make an eCommerce business flexibly.

People love the WooCommerce WordPress plugin because of many causes. Among them some are:

  • Easily customizable
  • Integrate payment gateway
  • Add to cart and checkout option
  • Dedicated dashboard for product upload
  • And many more. 

According to global data, almost 2906789 e-commerce websites are build in the WooCommerce platform. Even many premium level websites are also there who use WooCommerce. 

Contact form 7

When you make your website, you must have to keep one communication section. Contact form 7 is one of the most convenient and flexible WordPress plugins. 

Using contact form 7, you can make your custom forms. Even you can easily manage, edit, add fields and make your form more professional.

In this era, to get business lead, the contact form has no alternative. So, contact form 7 is a crucial WordPress plugin that can help you to communicate with your customers too.

UpdraftPlus Backup and Restore

If you want to get your website backup, the UpdraftPlus is one of the leading WP backup and restore plugins.

Using UpdraftPlus, you can keep your backup in your drives like Google drive or one drive, even you can store your files into your personal computer or PC.

Insert headers and footers

I’ve already told that WordPress is very convenient. So if you want to integrate any code to your website, you can use insert headers and footers WP plugin.

Even if you have no knowledge of how to embed code to your website, you can use it. 

Insert headers and footers helps you to integrate Google Adsense code, affiliate marketing code, JSON-LD code and many more.

W3 Total Cache or Breeze Cache Plugin

You know the cache is the main cause behind lagging. So to keep your website fast, you have to clean your website’s cache and cookies. 

The w3 total cache is one of the premium level caches plugins. It helps your website to load faster, 

Apart from w3 total cache, there is another premium level cache plugin available, mainly designed by Cloudways to keep your WordPress website load faster and cache free. 

MailChimp for email marketing and newsletter

If you want to let visitors subscribe to your newsletter or website, the MailChimp is one of the best. 

Due to various needs, the MailChimp has many additional features included. Two important MailChimp features among them available for email marketing are 

  • Contact form 7 extension
  • For WooCommerce

The growth of email marketing lets this plugin an important one. 

Under construction WP plugin

Suppose your website is undergoing a theme change or any lengthy customization. In this case, I recommend you to choose under construction plugin duly design for WordPress.

This under-construction plugin is very easy to hide live activities from the front end users. The under-construction method is just like the switch on and off. Even within a single click, you can make your website live. 

FTC disclosure

If you sell any affiliate product and earn any type of compensation from that, you can use the FTC disclosure plugin for WordPress. It is an additional plugin mainly used to let your visitor clear one thing that you are earning through your website wither via Adsense or any display network or affiliates.

Sum up

In this article, I am trying to cover all important WordPress plugins almost necessary for every WordPress user. If you think an important plugin is missing or if you have any suggestions, opinions or advice, feel free to communicate us via our comment section. 

FAQ on WordPress Plugins

  1. What is the best WordPress SEO Plugin?

    There are some WordPress SEO plugins available in the market. According to me the best WordPress SEO Plugin is RANK MATH SEO Plugin.

  2. Which one is the best Email Marketing Plugin?

    There are many Email Marketing plugins available. Among them my favourite one is Mailchimp.

  3. Which plugin is used for Backup?

    For Backup and Restore Updraft plus is one of the best plugins.

  4. What is Google Site Kit?

    Google Site Kit is an important WP plugin. It offers the followings:
    Search console
    Analytics
    AdSense
    Page speed insight
    Optimize and
    Tag manager

  5. Which social share plugin is best?

    Social Share WordPress plugin is the best plugin for social share.

Why Content Writing Career is Priceless in 2020

Why Content Writing Career is Priceless in 2020

Are you looking for a prosperous career opportunity for yourself? Do you look upon yourself as a creative person? How much are you interested in doing something that you like to do? And guess what! You are going to get paid by doing something that you would love to do. Have you ever thought about a content writing career?

Let me hatch the egg and come to the point now. Here in this article, I am going to share with you some important aspects of the content writing career. Apart from these, I will also provide you some basic tips to evolve as a successful content writer. If you are a person who loves to read and write and write and read then this article will benefit you at large.

I have tried to cover the most crucial areas of the Content writing career by touching the following points:

  • The concept of content writing
  • Eligibility criteria to enter in this industry
  • Scopes of content writing
  • Income and prestige
  • Comparative study of freelancing and full-time job

To begin with, a career in content writing is stuffed with numerous opportunities. Along with the opportunities, of course, come challenges and an efficient content writer is also ready to accept the challenges bravely.

With the manifold increase to internet access worldwide, the demand for efficient and effective content writers is also increasing at speed.

Once you understand the nuances of content writing, no one can stop you from growing enormously in the field and make a lot of money. You must be knowing that in the current era lakhs of people are making money impressively as freelance content writers.

To be honest, in this modern world of instant gratification, the career as a content writer faces high competition. But if you can attain a considerable height of excellence in the quality of your writing, you can easily earn any amount between INR 50,000 to INR 3,00,000 per month.

Believe me, there is an astonishing number of instances where efficient content writers have made a golden fortune out of their careers.

What content writing actually is?

As the name suggests, Content Writing means writing the content matter for almost anything or perhaps writing on almost any topic.

Say for example, as a content writer you may write content for websites, research papers, marketing collaterals (like newsletters, emails, brochures, advertisements, etc.), press releases, etc. So, you can understand that the content writing career is priceless.

Have you heard the term Copywriting before?

This term is generally used for writing uniquely creative content, take advertisements for example. Copywriting‘ is written in order to influence the behavior of your readers. It is also written for the purpose of convincing your readers to take any particular course of action or make a purchase.

Academic writing is also gaining popularity as a satisfying profession. Let me give a pithy introduction to this concept. In this kind of writing, you have to implement your professional expertise and knowledge and write academic answers or tasks or assignments of students.

True it is that moral and ethical concerns are related to writing assignments for others. But in academic writing, the writer and the student happily engage in something which is supposed to be mutually advantageous and worthy for them.

What are the eligibility criteria to become a content writer?

If you want to build your content writing career, here comes to the most valuable question, the answer to which is sure to make you smile. Surprisingly enough, you don’t need to have any particular educational qualification or degree to develop a sound content writing career. So, entry to the content writing field is not restricted by any strict or enormous constraint.

Now if you wish to work as a full-time content writer then you have to be a graduate in any field as most of the employers prefer graduates or postgraduates. Also, having a college or university degree in English literature or Mass communication will serve to be a plus point in a content writer’s career. The more efficient your language skills the more perfection is expected of you.

However, irrespective of one’s educational background, any person who has a good grip in language can seek to develop his/ her own, independent career in content development and make a decent amount of money.

You can write content in any language as people of all language groups, all over the world search for various contents on the internet. Say you are good in Bengali then you can write in Bengali. The same goes for other languages like Hindi, Gujarati, English, German, French, etc. If you are multilingual then you can also become a translator. The modern world is getting inextricably attached to the internet. This is resulting in a continuous increase in the demand for writers and translators.

What are the scopes of content writing?

Content writing as a career has a huge scope. The scope is so enormous in itself that it will be way too long to note the whole of it in a single article.

Here I have discussed some of the broad genres of the content that are frequently looked for and highly on demand.

Please keep it in mind that there is no strict rule to categorize the pieces of contents under a specific genre. Most of these terms are often used for each other.

For example, writing a business blog is an inevitable part of business communication and creative writing is another name that is often used in the place of copywriting.

Considering the types of jobs available in the market, the following types of contents are widely known:

SEO (Search Engine Optimization) writing:

 In SEO writing you have to write quality content for article directories and guest posts. In SEO articles, the keyword density takes on an essential role. It is probably the simplest kind of content writing.

Lion’s share of clients will give you just two constraints- the keywords must be aptly inserted and the content must be 100% plagiarism free and unique.

The SEO articles are rarely read by users. These are mainly designed for search engines. The rate of SEO writing is cheaper for this very reason. It usually comes at 20-30 paise per word.

A content writing career is a kind of blessing. almost every SEO perspective, content writing is next to important. Not only the writing, but also the way to put them in proper order is a part of that content.

A few grammatical errors are also overlooked and accepted in SEO articles (though you should always give your best).

So as a beginner, you can think of starting your content writing career with SEO writing and gradually boost your writing skills. Once you attain mastery in the field, you can take up other types of articles and charge a higher price from your clients.

Blogging/ blog writing:

As per the statistics of marketing professionals, more than 2 million blog posts are created each day. It is expected that this number will rapidly grow in the future. The gulf between the demand and supply of quality content writers is widening. The demand is much higher than the actual supply of content writers available in the industry.

It is high time to take up a career in this field and contribute to the ever-growing economy of content. The more quality content you create, the more will you be able to quench the queries if your readers.

As a blogger or blog writing, you have to write useful blogs or articles for the company’s website. Depending on your experience, creativity and language command, you can earn anything between 50 paise to INR 3 per word as a freelance blog writer.

The earning of a full-time blog writer depends largely on his experience and personal skills. Usually, a fresher earns INR 10,000- 20,000 per month and an experienced writer earns INR 40,000- 1,00,000 or more.

Content Writing for Social Media

You may have an idea that billions of pieces of articles are posted on social media daily. Almost all private organizations these days use social media as a platform to promote their business and attract visitors to their own websites. To get hold of considerable traffic consistently, they need to keep uploading excellent quality content on their sites regularly.

To meet this purpose, they hire professional writers who have the skills to write exquisite content that generates more and more visitors to their site.

Apart from this, the social media content also covers status updates. Writing for images and infographics is also included under its scope. This is a challenging task. The earnings of social media content writers depend totally on their professional expertise and creativity.

These articles are posted on the official social media accounts or blogs of the companies. That’s why social media content should be absolutely free from grammatical errors. You must be very careful about the selection of words, punctuation, and grammar while writing such content.

Generally, as a freelance writer, you can charge anything between 50 paise to 3 rupees per word. It depends on your level of experience, skill and of course creativity at large.

A content writing career is also dependent on the way you make content for social media. Here is a huge scope.

As a beginner, you can expect anything between INR 15,000- 30,000 per month. It will also depend on your compatibility with the given task.

Let me make something very clear, there is no upper limit for the efficiency and experience of a writer. In this field, your intention to grow and develop and your hard work decide your level of success. If you are ready to give your best then you can have the opportunity to work with the most reputed organizations and earn in lakhs.

Copywriting

 I have already made a point or two about copywriting earlier in this article. You must be knowing by now that it is basically a type of writing the purpose of which is to convince the reader to follow a particular action- buy a product, click on a link, etc.

Copywriting is generally embedded with the following characteristics- brief, pithy, direct, short and simple.

Content like blogs and articles are used to impart the reader the knowledge of something or rather to educate the reader, but in copywriting, you have to convince your reader to take a particular course of action.

You must have a sound knowledge of consumer behavior in order to write a remarkable copy.

To write a compelling copy you have got to spend a lot of time and effort. So, your remuneration depends on the strategy of the organization you are working with and your personal expertise in the field.

You must have come across many catchy taglines that are used in different advertisements, banners, and posters. Have you ever wondered about the creator of those crispy tags? They are none but the copywriters. Content writer

Some of the most heard and seen taglines in India are:

  • Apna Desh Badal Raha hai
  • Janta maaf nahi karegi
  • Bajate raho
  • Ek idea jo badal de apki duniya
  • Kyunki daag achche hain

I am sure that some such catchy lines are hitting your memory too. Isn’t it?

The area of coverage of copywriting is not limited to taglines. Any form of content in which you have to convince the audience of something falls under copywriting- landing pages, technical manuals, marketing collaterals, etc.

Academic Writing:

I have already made you a bit familiar with the term. As I have stated above, academic writing is concerned about writing a student’s theses, assignments, and dissertations, etc. You will find a lot of students who are either not much confident about writing or are lacking time. In such cases they often opt for outsourcing their writing assignments, thus making ground for a shining career for the writers.

To become an academic writer, at first, you must get well acquainted with all the referencing styles like IEEE, MLA, Harvard, etc. Processing a sound knowledge of in-text citations and referencing styles will aid you to attract more referral clients and prestigious projects as well.

General and Business Content

Primarily, business content is used in Business communication. Here are some examples of business content- website content, case studies, white papers, training modules transactional email, coursework, etc.

Anything apart from this is a part of general content. Some good examples of general content are- resume, welcome messages, legal applications, news, songs, fiction, personal profiles, etc. Different writers can be specialized in their specific areas of interest and grab.

As a full-time general or business content writer, you can expect to earn around IMR 20,000 – 80,000. Your salary will solely depend on your degree of experience and skill. Highly skilled writers can even earn in lakhs.

Content Writing Career has steady growth if a content writer is able to produce quality business content. Remember, a business content writer plays a very important role.

Editing

If you have gained profound experience in writing and if you have excellent command over language (mainly English), then you can consider yourself worthy of the job of an efficient editor.

A person with not enough experience in writing won’t be a promising candidate for the editing job. Besides, in order to be an editor, you must have plenty of understanding and knowledge of your industry. As an editor, you have to be the proofreader of the content and judge their standard and quality. It will be your task to take care of the quality standards of the content according to your organization’s requirements.

An editor is always expected to be well-paid personnel. The amount of remuneration, of course, depends upon your productivity and experience.

I hope that by now you have acquired some ideas about the broad scopes of content writing.

Now, the question is likely to poke your mind that how do Freelance writing and a full-time career in content writing differ!

Being a writer gives you the freedom to choose the time and place for working. Here lies the flexibility of your job. It’s not at all mandatory for you to be physically present in a particular place to do your job. In fact, it is a common psychology of most of the writers to prefer isolation over the random office distractions. Peace of mind and attention helps to produce a perfect piece of content.

Thus, as a content writer, if you want to grow your content writing career, you will have the option to either work as a freelancer or pursue a career in the corporate sector.

I have listed the advantages and disadvantages associated with both the available options:

Advantages of working as a Full-time content writer

  • Scope of career growth
  • Gradually you will acquire leadership skills
  • You will have a consistent flow of income
  • You need not be worried about generating clients or getting projects
  • You will learn new skills and techniques from your fellow colleagues in the office
  • You will have the opportunity to be associated with big brands

Disadvantages of working as a full-time content writer

  • Your income will be rigid
  • You can enjoy very less or no flexibility
  • Your work-life balance may get hampered
  • You might have to go through organizational politics

Advantages of working as a Freelance writer

  • Complete freedom- you will have the freedom to choose the place and time for working. This ensures higher flexibility. You will have the opportunity to be selective about the type of content that you would love to develop.
  • It will be easier for you to assume the responsibilities other than the professional ones without compromising your earnings.
  • You will be free from undue pressure to work for a stipulated number of hours a day.
  • Most importantly, your work-life balance won’t be at stake

Disadvantages of working as a Freelance writer

  • It will be difficult to find clients who are willing to pay sufficiently for good quality content
  • You can have a consistent inflow of tasks- at times you will be excessively burdened with lots of projects and at times there may not be any project at all.
  • You can’t expect a consistent flow of income
  • There will be no opportunities to work with highly challenging projects- the ones that are generally pocketed by the big organizations
  • You won’t have the scope to interact much with the outside world. It may (or may not) hamper your interpersonal skills
  • At times you may find it difficult to simultaneously deal with your personal and professional commitment

I hope you can understand how content writing career is becoming a booming career option in this days.

How Content Writing Career is Growing?

The content writing industry is inherently potent and promising. It is a skill-intensive desk job where you can use your creativity, knowledge, and experience to the fullest.

If you love to write then imagine a life where all you have to do is to creatively engage in writing and getting sufficiently (if not lavishly) paid for that. As a content writer, you can fulfill this dream of yours.

Instances are many where the writers solely run after meeting the word counts. They completely ignore the quality factor of the content and care only about the number of words. It is the worst thing that a content developer can do. Such an approach will not allow the writer to attain new heights of expertise.

A huge piece of article with the least of information is as fragile a huge body without properly functioning organs. A balance between the quality and quantity of content is desired by an efficient writer. This is probably the most important step to build a successful content writing career.

Remember that short-cuts are only good for short-lived success. This is the same for a content writing career. But your target is to be the horse of a long race. For that, you have to stop relying on short-cuts and start working for long-term success.

Never copy-paste from any other content as by doing so you will get caught during plagiarism check. This may even lead to the termination of your career. You can always get ideas from other content. You are free to acquire ideas from your research, but while writing employs your creativity, your vocabulary and your labor. Work on yourself and keep updating yourself every day.

Following these dos and don’ts will surely help you in the long run. Your honesty and hard work will payback in the form of a bright career in your dreams.

Summing Up

It is my earnest advice that if you want to become an efficient content writer then work on your language skills, brush it up and get started with the job. The content writing career demands a lot of dedication, positivity, and creativity too and none of these are readymade products, they are all achieved bit by bit, step by step in the form of an eternal and ever-evolving practice.

The content writing career is so vast and versatile in scope that it is practically impossible to encapsulate all the minute details in a single article.  But the points that I have mentioned here will give you an all-encompassing idea about this field. Thus it is sure that a professional content writing career is the most important career opportunity if you have the ability of writing.

If you have any more queries, opinions or advice for us then please feel free to leave a message below in the comment section and we get back to you with pleasure. Our sole aim is to serve you with the most authentic information and your appreciation or criticism will help us to take our service to yet another level.

7+ Awesome Online Business Idea in India in 2020 [Best-Performing]

7+ Awesome Online Business Idea in India in 2020 [Best-Performing]

More than 79% of ambitious people are still looking for how to start a business in India? If you are a business owner mainly from India, you may know the growing business in India. I am here sharing how to start an online business in India in 2020. 

In this article, I am going to explore the best online business ideas in India with proven tricks. If you are a reputed business owner, check whether you are following those methods. Or you can hire any professional digital marketing agency.

But, if you are a newbie, you can definitely follow the steps to get the right online business idea in India.

Before getting started, I have a question.

“Which is your favorite online business idea?”

Reply to the comment section. I am eager to know your answer. It may be interesting and a new one. 

Now let’s come to the topic again.

The promotion of online business means gaining more visibility, awareness, and profit. If your prospects don’t know you properly, how will they become your customers? 

The online business idea starts with the mind. If you want to grow your online business career, trigger your business online.

Why Online Business is demanding

The time has been changing for long. As a result, the business has gone through various changes. One of the most important changes in business is to grab more audience attraction.

Not only it, but also the mode of business also importantly transforming. This is the main cause of the demand for online business.

How to Start Online Business

In this internet era, it is easy to bring your online business through the following steps.

When you are thinking of bringing your business online, you have to concentrate on the web property first. And you know the most important web property is a website. 

Here you can get the best online business idea in India to promote your business online.

Chose Brand Name Domain

We can trust those whom we know. So, become a brand is next to important. Choose your domain name in the right ways. Later I shall discuss domain buying guide. 

Always remember, choose a domain name that people love to pronounce. 

Technically you have to know one thing The domains are of many types. Here is a list.

TLD or Top Level Domain

  • The TLD domains are available with the extension like .com, .net, .edu, .gov, .mil etc.ccTLD or Country Code Top Level Domain
  • The ccTLD use the extensions like .in, .uk, .us, .au etc.

gTLD or Generic Top Level Domain has some major categories. These are:

  • General purpose – .com, .net, .org, .info
  • Restricted general purposes – .pro, .name, .biz
  • Sponsored type of domains – .gov, .int, .mil, .asia, .cat, .travel, .jobs etc.
  • Infrastructure type of domain extensions – .arpa

Another thing you have to know is the Second Level and Third level domains.

  • Second Level Domains are the business named. For example, google.com

Here Google is a second-level domain of the “.com” top-level domain.

  • The “www” and the is the most common Third Level Domains. Actually the subdomains belong to the Third Level Domains.

You may be confused about which domain will be yours?

Don’t be confused. Here is a guide to buy the ideal domain name.

It is very simple to pick the ideal domain name. Isn’t It?

Buy the Best Hosting for Your Business

Hosting is the server where your website data will be stored. Try to take the hosting as per your requirement. 

Suppose you run an eCommerce business, I personally recommend going for cloud hosting at least.

You can start with dedicated hosting, but the cloud hosting will be the best option as per your business type.

On the other hand, if you have a single page website like a portfolio, you can go for a shared server. 

So, choosing a hosting is up to you. 

Later I shall discuss the best hosting buying guide.

Remember a few things before buying any hosting.

  • The hosting provider must have good uptime.
  • The hosting can able to handle huge amounts of traffic.
  • It should be faster-loading speed, because nobody loves slow sites.

There are lots of hosting with various offers and functionality available in the market. You can choose your favorite as per your requirement.

One of my personal favorite web hostings is Cloudways. Choose your favorite plan with Cloudways hosting.

Write Helpful Unique Content

Once Bill Gates said

Content is King

Bill Gates

It is true until today.

Write important and helpful content for your audience. See your content will let them understand how important your website is! Through your content, you can easily promote your business online easily.

Apart from it, you have to remember one thing that, you have to need these three types of content for your business promotion. All of these are based on purposes.

Awareness

It has a strong purpose in connecting with people. 

Conversion

Conversion content using Opt-in or service and sales messages.

Delivery

This type of content comes after opt-in and provoke to engage more.

Here is a list of popular types of content that you need to know to promote your business.

These are :

  • Blogs
  • Infographics
  • Videos
  • eBooks
  • Whitepapers
  • Newsletter
  • Case Studies
  • Social Media Posts
  • Interviews
  • Meme and Gifs

Engage More in Social Media Platforms

Social media is the most important platform to promote your business online. The best part of social media is you can able to get more engagement here. 

Here are some popular social media platforms which you can use to promote your business online.

These are:

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn
  • Pinterest
  • And many more

Here I have one suggestion. Always choose the ideal platform as per your requirement.

Apart from the platform, you have to use the right ways of promotion too. See, your business promotion depends on the strategy you are taking and implementing.

As per my personal opinion, social media helps more in branding too. So, it is better to engage your social media followers in the right way to promote your online business.

Practice White Hat SEO with New Algorithm

SEO stands for Search Engine Optimization. It helps to grow organic traffic. So, SEO is important because it is a steady process to promote your business. SEO helps to bring your business in the SERPs or Search Engine Result Pages.

Before starting SEO, you have to know about the latest algorithm updates of search engines like Google. If you are not updated with the latest algorithm, you will be penalized. 

I hope you are familiar with the term White Hat and Black Hat SEO.

The best way of starting SEO in right way is to consult an SEO specialist first. Only a specialist can avoid the black hat SEO practices.

You can start yourself if you know SEO mainly the white hat method. 

Let’s see which are the most important part of SEO.

According to me, SEO is of 4 types. These are:

  • Technical
  • On-page
  • Offpage
  • Local

SEO is a continuous and unavoidable process to promote business online. 

How to Make Budget for Online Business?

Invest Strategically for SEM for Instant Traffic

SEO is for the organic result but today, SEM plays the most important role to promote business properly.

Here is a difference between SEO and SEM

  • SEO takes time to bring traffic whereas SEM brings instant traffic. Plus you can easily bring your exact targeted traffic to your business. 

You can find there are lots of companies do both SEO and SEM to grab the SERPs. The best way to promote an online business is to use both at a time. 

online business idea in india

Start Email Marketing Opt-in Method

Email Marketing is the key to success today. The best ROI comes from email marketing. The opt-in method is really superb. 

Email marketing is based on empathy, which is really important to keep and touch with your customers or prospects.

Apart from it, it helps to manage sales and promote your brand easily. 

The key feature of email marketing is to help your customers periodically and let them guide properly using an autoresponder. Even you can directly communicate with your customers because you know your customers and their behavior.

My Final Thought

Online business promotion is really the key to your success. Promote business online in the right way can help to grow faster. In this article, I have tried to cover all the important ways of business promotion online. If you have any questions or suggestions, you can comment below. Your comments, suggestion, opinion is really important to me.