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Digital Marketing Tools is very important to grow your business online. To get the best ROI, you have to know how to use the Digital Marketing Tools well. You have to use a good combination of top digital marketing tools and skills at a time to get good results.

Digital Marketing Tools helps to reduce time and cost at a time. 

On the other hand, it also supports your thinking. 

Do you know how many tools a marketer can use a day to rank their business higher?

I have some important digital marketing tips for your online business.

Always use tools or software with the right combination of your skill.

Are you looking for the best digital marketing services to grow your business online? You simply can’t ignore digital marketing tools. Here is a list of all important digital marketing tools for your business. Here is a list of the most important digital marketing tools.

1. Google Search Console

Google search console is a free tool offered by Google to monitor your website. Formerly it was known as Google Webmaster. 

Google Search Console

The name suggests that it helps you to understand and monitor whether your website is working fine. You can do the following things here:

  • Check website performance
  • URL inspection to understand the indexing status
  • Indexing issue with Coverage and Sitemap
  • Enhancement with Mobile usability, breadcrumbs, logos, sitelink, faq etc.
  • External and Internal links with top linking pages and sites to understand traffic flow.

2. Google Analytics

Google Analytics is mostly important for tracking your traffic. It helps you to track your traffic source – like an organic, social, referral, direct, etc.

Conversion tracking is another giant feature for digital marketing. 

Digital Marketing Tools -  Google analysis
Google analytics

You can track your website’s bounce rate and traffic flow including site speed, site search, events, etc. 

You can get demographic data using google analytics which helps you to understand your ideal target audience. 

You can integrate your search console with google analytics for better analysis. 

Google Analytics is one of the most important free digital marketing tools by Google. Let’s see how to integrate Google Analytics into your website.

3. Bing Webmaster

Another important analytics tool is Bing webmaster, offered by Microsoft. 

Like Google, Bing is one of the most popular search engines all over the world.

Digital Marketing Tools - Bing Webmaster
bing webmaster

You can say Bing is the world’s second most popular search engine after Google today.

Some other important analytics tools are here.

  • Platform-Based Social Media Analytics
  • SumoMe

4. Google Keyword Planner

Google Keyword Planner is a FREE keyword research tool. Before discussing Google Keyword Planner, you have to understand one thing that, the Keyword is the most important part of every online business. If you want to blogging or run any digital marketing business, you have to focus on keyword research.

Google Keyword Planner

Google Keyword Planner is one of the most recommended and best free keyword research tools. It is part of Google Ads. It helps you to get the ideal keywords for your PPC campaign.  

To access google keyword planner, you have to make an account on the Google Ads first. 

5. Ubersuggest

Ubersuggest is comparatively the best keyword research tool in this era. Many digital marketing professionals use this top-rated digital marketing tool.

There are three reasons why Ubersuggest is the most famous.

Digital Marketing Tools - Ubersuggest
  • It is FREE
  • No sign in or login is essential
  • Get the best keyword idea with competition
  • Generate content idea 
  • Know domain score, no of backlinks, referring domain, organic traffic monthly

In a word, it is to some extent a complete digital marketing tool for blogging. 

6. Ahrefs

If you are looking for the best keyword research tools, the first thing that comes to mind is Ahrefs. 

Yes. Ahrefs is the best keyword research tool. It is a paid one. 

Though you can check a certain number of backlinks for free in Ahrefs.

Digital Marketing Tools - Ahrefs

Most digital marketers and bloggers like this tool for getting the best competitor analysis.  

The main features of Ahrefs are:

  • Keyword Research
  • Competitive Analysis
  • Content Research
  • Backlink Research
  • Rank Tracking using Ahref Rank
  • Batch Analysis
  • Link Intersect

You can start Ahrefs for 7days with just only $1 a day. If you want to get good results, you can try this tool.

7. Google Trends

Google Trends is one of the most demanding and useful digital marketing tools. It is very important to compare and analyze the trending search.

If you know how to do keyword research with Google Trends, you can easily rank your website easily in Google Search Result.

Google Trends is a free tool for all. In this tool, you can get search tendencies along with the subregion interest. 

8. Answer the Public

Have you ever heard about Answer the Public? Yes, this is a top-rated digital marketing tool. Mostly it is the best tool for blogging.

Answer The Public

If you want to rank your business higher in the search engine like Google, you have to choose longtail and questioning search terms. 

Always remember, a big percentage of people search ‘how to type’ of the article. So, if you want to rank higher in Google or any other search engine, you can use the questioning search terms.

  • This tool is both free and paid.

9. Small SEO Tools

SEO is the best practice to bring organic traffic to SERPs. Small Seo tools are one of the most popular digital marketing tools. It is one of the most popular tools for blogging too. If you know the features this tool offer, you can be amazed.

First of all small SEO tools is a free tool. Even, you have no need to register to access this tool. It is trending tools too. Let’s see why a small SEO tool is famous. Have a look at the famous small SEO tools.

Small SEO tools

If you are a digital marketing professional, you are definitely familiar with small SEO tools. 

If you are a new one in this industry or want to earn money online blogging, you can use this tool. 

10. LSI Graph

You know why longtail keyword is important to rank higher in SERPs. LSI Graph is a good long-tail keyword generator tool. Let’s see how to use the LSI graph to get a long-tail keyword. 

Search LSI Graph in search engines like Google. You can use lsigraph.com also. 

Digital Marketing Tools - LSI Graph
LSI Graph
  • Type your keyword
  • Check the captcha to prove that you are a human
  • Click on generate
  • You can get the LSI keyword list as an image
  • Pick your keyword and use it.

If you use the paid version, you can get semantic classification which will help you to rank higher. 

11. Moz Tool

According to Moz, the Moz SEO tool is the world’s best SEO tool because it gives you a free domain analysis. 

Apart from it, you can also get your top pages along with your linking domains with their DA (Domain Authority) and PA (Page Authority). 

Moz Tool

Track you discover and lost linking domains with the Moz tool. 

Install Moz bar google chrome extension to track DA PA of the websites even when you search.

12. Google My Business

Google My Business is one of the best free Google tools for local businesses. It is actually a business directory. Google My Business helps to grow your Local SEO. 

Today, most of the organizations, love local traffic. So, you can understand the importance of Google My Business. 

Google My Business

Using Google My Business, you can also collect lots of reviews. It is a great ranking signal too in SEO or search engine optimization.

13. Buzzsumo

If you are looking for content suggestions, you can use Buzzsumo, an awesome digital marketing tool.


If you are doing blogging, you can have to use this tool.

Let’s see the top benefits of Buzzsumo.

  • Generate content ideas
  • Question analyzer to know the most popular questions
  • Help in market research
  • Discover niche ideas for blogging

14. Google Ads

Google Ads is previously known as Google AdWords. It is one of the most trusted advertisement tools ever. Hope you know the most popular search engine is Google. So, to rank higher in Google, the PPC ad campaign using Google Ads is remarkable.

Almost 67% of people use Google Ads to set their PPC campaigns.

Google Ads

Do you know almost 72% of people have an intention to click the first search result?

Google Ads help you rank your business toper within a couple of minutes. Though there are other advertising tools available in the market. Among them, one of the most popular is Facebook Ads.

Facebook ads work almost the same as Google Ads. Here additionally you can get audience insights.

If you are a master of Google and Facebook ads, you will probably grab a good CTR.

15. MailChimp

MailChimp is one of the most important digital marketing tools for email marketing. If you know the digital marketing trends, you definitely know that email marketing has the best CTR in comparison with all other digital marketing channels.

MailChimp is free to a certain limit. 


You can get custom preloaded templates that help you to set your email campaign.

The beauty of email marketing automation tools like MailChimp is you can make email automation set up through which you can trigger your important email to your recipients.

Another email marketing tool is Aweber and GetResponse. Like MailChimp, you can get almost the same features.

Here is a list of other email automation tools

  • ActiveCampaign
  • Hatchbuck
  • Hubspot Sales
  • Omnisend (mainly for eCommerce)

16. Buffer

Socially connected is the best way to bring traffic to your business. Even for branding, social media optimization and marketing, the importance of social media has no alternatives.


If you want to grow more social traffic you have to connect socially. But it is really tough to post your content on social sites.

A social media automation tool is the best way to connect socially.

Huitsuit is also a famous social automation in digital marketing tools.

These both are popular social media automation tools. Both Buffer and Huitsuit are free to a certain limit. 

Apart from this, you can use PromoRepublic, MeetEdger, TailWind, SocialPilot, etc. 

17. Leadpages

The landing page is really important for digital marketing. If you really get good CTR, you have to concentrate on landing pages.


Here is a list of popular landing pages.

  • ClickFunnels
  • Leadpages
  • OptimisePress
  • Hello Bar

Mostly landing pages are important for Affiliate marketing. Now, from blogging to email marketing, the landing page is playing an important role.

18. Canva

You all know that text-based content has less value today. If you want to rank your business online, you have to use images, videos, infographics, gifs, and other visual designs.


There are lots of people who don’t have enough time and skills to make an image using photoshop. There are such tools that really reduce your time to make visual designs like image, infographic, video, etc.

Here is a list of your favorite digital marketing tools for visual designs apart from Canva.

  • Animoto
  • Freepik
  • DesignWizard

Conclusion of Digital Marketing Tools

If you are looking for the best digital marketing tools, this article is for you. Today for the better outcome, we need tools. Lots of professionals use tools to increase more revenue. Remember, there are lots of digital marketing tools available in the market today. However, I have a suggestion that never completely depends on tools, always try to use intelligence with the combination of tools. If you think any information is missing, you can communicate with me. Comment below your query, suggestions, advice, opinion, etc. I am here to reply to it.

Reference: modgirlmarketing.com, dealyourpassion.com, Ahrefs, Neil Patel, Backlinko, Webmaster Central Blog, Moz blog, Hubspot Blog, etc.

I have been reviewing and mentioning some of the products and services on my website. I believe that these are good products. So, I have no issue to recommend others through the merchant’s affiliate section either an affiliate link or any banner. I may get some compensation or commission against these products if you buy these products using my affiliate link.